{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260811_opensurvey-concept-studio-beta","canonical_url":"https://www.tech42.co.kr/%ec%98%a4%ed%94%88%ec%84%9c%eb%b2%a0%ec%9d%b4-%ec%8b%a0%ec%a0%9c%ed%92%88-%ec%95%84%ec%9d%b4%eb%94%94%ec%96%b4%eb%b6%80%ed%84%b0-%ec%86%8c%eb%b9%84%ec%9e%90-%ea%b2%80%ec%a6%9d-%ec%a0%84-%eb%8b%a8/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%2598%25a4%25ed%2594%2588%25ec%2584%259c%25eb%25b2%25a0%25ec%259d%25b4-%25ec%258b%25a0%25ec%25a0%259c%25ed%2592%2588-%25ec%2595%2584%25ec%259d%25b4%25eb%2594%2594%25ec%2596%25b4%25eb%25b6%2580%25ed%2584%25b0-%25ec%2586%258c%25eb%25b9%2584%25ec%259e%2590-%25ea%25b2%2580%25ec%25a6%259d-%25ec%25a0%2584-%25eb%258b%25a8","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김한수 기자","published_at":"2026-08-11T00:50:45.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"Opensurvey Uses AI from New Product Ideas to Pre-Consumer Validation…Beta Launch of ‘Concept Studio’","summary":"Opensurvey is launching a beta operation of ‘Concept Studio,’ an AI-based support feature for the early stages of new product development. Utilizing ‘synthetic consumers’ based on real consumer data, it supports everything from idea generation and initial screening to concept board creation, and will be demonstrated at a webinar on the 12th.","topics":["ai","new product development","marketing","consumer research","startups"],"geography":["KR"],"entities":[{"name":"Opensurvey","canonical_id":"corp:kr:opensurvey","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"DataSpace","canonical_id":"product:kr:dataspace","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:opensurvey"}},{"name":"Concept Studio","canonical_id":"product:kr:concept-studio","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:opensurvey"}},{"name":"Hwang Hee-young","canonical_id":"person:kr:hwang-hee-young","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Park Hee-won","canonical_id":"person:kr:park-hee-won","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Opensurvey unveiled a new feature called ‘Concept Studio’ on its consumer intelligence platform ‘DataSpace’ and began beta operation","as_of":"2026-08-11","as_of_explicit":true,"as_of_raw":"the 11th","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"Opensurvey will run a closed beta for companies, selecting participating firms to provide the service for free for two weeks","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"ahead of official launch","source_type":"company_plan","comparison":null,"type":"future_plan","figures":{"value":2,"unit":"weeks","approximate":false,"converted":null},"expiry_hint":"2026-09","insight":null},{"id":"c3","statement":"Opensurvey will hold an online webinar titled ‘How AI Synthetic Consumers Are Transforming the New Product Development Process’ at 2 p.m. on the 12th","as_of":"2026-08-12","as_of_explicit":true,"as_of_raw":"2 p.m. on the 12th","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-08-12","insight":null},{"id":"c4","statement":"Hwang Hee-young, CEO of Opensurvey, said that if hundreds of ideas are generated and simulated through Concept Studio, and only the most promising concepts are then validated, both the speed and likelihood of success in new product development will increase simultaneously","as_of":"2026-08-11","as_of_explicit":false,"as_of_raw":"August 11, 2026","source_type":"company_plan","comparison":null,"type":"opinion","figures":{"value":100,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":{"analyst_name":"황희영","analyst_affiliation":"오픈서베이","confidence":"high","forecast_horizon":"short_term","sentiment":"bullish","reasoning":"Generating and simulating numerous ideas through AI is expected to improve development speed and the likelihood of success"}}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.6}],"secondary_emotions":[{"emotion":"curious","intensity":0.4}],"emotional_triggers":[{"claim_id":"c4","emotion":"optimistic","reason":"major_opportunity"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/c3bd846b-df6e-4ac7-a0d5-68f79d3befcf.png","alt":"오픈서베이의 AI 합성 소비자 기반 '컨셉 스튜디오' 베타 서비스 화면으로, 마라 소스 제품 컨셉 평가 점수와 상세 정보가 표시되어 있다.","caption":"오픈서베이가 인공지능(AI)을 신제품 개발 초기 단계에 접목한다. 제품 아이디어를 만드는 데서 그치지 않고 실제 소비자 데이터를 토대로 구현한 ‘합성 소비자’를 통해 후보 아이디어의 반응을 미리 살펴보고, 실제 소비자 조사에 넘길 대상을 좁히는 방식이다.","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}