{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261022_mentat-ai-publishing-ax","canonical_url":"https://www.tech42.co.kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%b1%85-%ed%95%9c-%ea%b6%8c%ec%97%90%ec%84%9c-ai-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c%ec%a0%84%eb%b3%91%ec%9a%b1-%eb%a9%98%ed%83%af-%eb%8c%80%ed%91%9c%ea%b0%80/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25b8%25ed%2584%25b0%25eb%25b7%25b0-%25ec%25b1%2585-%25ed%2595%259c-%25ea%25b6%258c%25ec%2597%2590%25ec%2584%259c-ai-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0%25eb%25a1%259c%25ec%25a0%2584%25eb%25b3%2591%25ec%259a%25b1-%25eb%25a9%2598%25ed%2583%25af-%25eb%258c%2580%25ed%2591%259c%25ea%25b0%2580","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-10-22T23:26:58.000Z","updated_at":null,"language":"en","article_type":"interview","originality":"self_produced"},"content":{"headline":"[Interview] From a Single Book to AI Data... Mentat CEO Jeon Byung-wook's Vision for Publishing Industry AX","summary":"Mentat, a startup that processes and supplies 34,000 book titles from about 95 publishers as AI training data, has achieved cumulative licensing contracts worth approximately ₩15 billion. CEO Jeon Byung-wook recognizes the limitations of training data licensing and is pursuing business expansion through a reference and citation-based revenue model and world model data infrastructure.","topics":["ai","publishing","startup","data licensing","intellectual property"],"geography":["KR","Global"],"entities":[{"name":"Mentat","canonical_id":"corp:kr:mentat","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Jeon Byung-wook","canonical_id":"person:kr:jeon-byeong-wook","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Antler Korea","canonical_id":"corp:kr:antler-korea","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Aladin","canonical_id":"corp:kr:aladin","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Changbi","canonical_id":"corp:kr:changbi","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Kakao Entertainment","canonical_id":"corp:kr:kakao-entertainment","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Arachne","canonical_id":"corp:kr:arachne","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Korea National Open University","canonical_id":"org:kr:korea-university-of-air-and-distance-education","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Google DeepMind","canonical_id":"corp:us:google-deepmind","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"NVIDIA","canonical_id":"corp:us:nvidia","type":"company","role_in_article":"mentioned","metadata":{"ticker":"NVDA","parent":null}}],"claims":[{"id":"c1","statement":"Mentat was founded in July 2025","as_of":"2025-07","as_of_explicit":true,"as_of_raw":"July 2025","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"The number of publishers contracted with Mentat has recently grown to about 95","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"recently","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":95,"unit":"곳","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"The number of books for which Mentat has secured AI usage rights is about 34,000 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tokens","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"recently","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":8000000000,"unit":"tokens","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"Mentat has set a goal of securing 100,000 licensed book titles by 2027","as_of":"2027","as_of_explicit":true,"as_of_raw":"by 2027","source_type":"company_plan","comparison":null,"type":"future_plan","figures":{"value":100000,"unit":"종","approximate":false,"converted":null},"expiry_hint":"2027-12","insight":null},{"id":"c7","statement":"Mentat CEO Jeon Byung-wook predicted that the training data licensing business model would not last three years","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"currently","source_type":"company_plan","comparison":null,"type":"estimate","figures":{"value":3,"unit":"years","approximate":false,"converted":null},"expiry_hint":"2029-10","insight":{"analyst_name":"전병욱","analyst_affiliation":"멘탯","confidence":"high","forecast_horizon":"short_term","sentiment":"bearish","reasoning":"Judged that repeat purchase demand will decrease as AI model training becomes more advanced"}}],"ai_emotional_context":{"valence":0.4,"arousal":0.5,"primary_emotions":[{"emotion":"optimistic","intensity":0.7},{"emotion":"curious","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.3}],"emotional_triggers":[{"claim_id":"c4","emotion":"optimistic","reason":"significant_positive_metric"},{"claim_id":"c7","emotion":"concerned","reason":"uncertainty"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/4f2d88ba-2cfd-4d9f-b4f6-ab9aef15b705.jpg","alt":"전병욱 멘탯 대표가 여러 권의 책을 품에 안고 환하게 웃으며 서 있는 모습.","caption":"전병욱 멘탯 대표는 AI 연구자 출신이 아니다. 출판사 영업직으로 시작한 그는 알라딘, 창비, 카카오엔터테인먼트를 거치며 출판·콘텐츠 산업의 디지털 전환(DX)을 경험했다. 전 대표가 주목한 것은 AI 전환(AX)이 책을 만드는 방식뿐 아니라 책을 거래하는 방식까지 바꿀 수 있다는 점이었다. (사진=테크42)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"breaking","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}