{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026","figures":{"unit":"년","value":80,"converted":null,"approximate":false},"insight":null,"as_of_raw":"this year","statement":"Kobunsha is a Japanese publishing company celebrating its 80th anniversary this year","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2026-04","figures":{"unit":"종","value":30,"converted":null,"approximate":true},"insight":null,"as_of_raw":"April 2026","statement":"There are approximately 30 types of women's monthly magazines in Japan","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2026-04","figures":{"unit":"명","value":150000,"converted":null,"approximate":true},"insight":null,"as_of_raw":"April 2026","statement":"Kobunsha has secured customer data of approximately 150,000 Korean content preference customers through K-pop events and Korean cultural events","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026-04","figures":{"unit":"명","value":300000,"converted":null,"approximate":true},"insight":null,"as_of_raw":"April 2026","statement":"The D.Festa Japan event attracted a cumulative total of approximately 300,000 visitors across 4 regions over 2 years","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c5","type":"future_plan","as_of":"2026-07","figures":null,"insight":null,"as_of_raw":"coming July","statement":"A festival is planned to be held in July in collaboration with Japanese broadcaster MBS Mainichi Broadcasting at a large event space in Osaka","comparison":null,"expiry_hint":"2026-07","source_type":"company_plan","as_of_explicit":true}],"topics":["marketing","japanese market entry","media","events"],"summary":"Choi Yoon-young, Global Director of Japanese publisher Kobunsha, presented a fan marketing strategy combining magazine media and offline events for Korean brands entering the Japanese market. She emphasized brand establishment methods through highly trusted media while pointing out the limitations of influencer marketing.","entities":[{"name":"Kobunsha","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:jp:kobunsha","role_in_article":"primary_subject"},{"name":"Choi Yoon-young","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:choi-yoon-young","role_in_article":"quoted"},{"name":"Cafe24","type":"company","metadata":{"parent":null,"ticker":"042000.KQ"},"canonical_id":"corp:kr:cafe24","role_in_article":"mentioned"},{"name":"MBS Mainichi Broadcasting","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:jp:mbs-mainichi-broadcasting","role_in_article":"mentioned"},{"name":"Valen","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:valen","role_in_article":"mentioned"}],"headline":"[On-Site] Kobunsha Global Director Choi Yoon-young Points Out Conditions for Japanese Fan Marketing","geography":["KR","JP"],"ai_emotional_context":{"arousal":0.3,"valence":0.2,"primary_emotions":[{"emotion":"optimistic","intensity":0.4}],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"황정호 기자","language":"en","publisher":{"name":"테크42","type":"online","domain":"tech42.co.kr"},"article_id":"tech42_20260423_kobunsha-choi-japan-fan-marketing","updated_at":null,"originality":"self_produced","article_type":"straight_news","published_at":"2026-04-23T00:17:50.000Z","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-%ec%bd%94%eb%b6%84%ec%83%a4-%ec%b5%9c%ec%9c%a4%ec%98%81-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%94%94%eb%a0%89%ed%84%b0%ea%b0%80-%ec%a7%9a%ec%9d%80-%ec%9d%bc%eb%b3%b8-%ed%8c%ac-%eb%a7%88/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-%25ec%25bd%2594%25eb%25b6%2584%25ec%2583%25a4-%25ec%25b5%259c%25ec%259c%25a4%25ec%2598%2581-%25ea%25b8%2580%25eb%25a1%259c%25eb%25b2%258c-%25eb%2594%2594%25eb%25a0%2589%25ed%2584%25b0%25ea%25b0%2580-%25ec%25a7%259a%25ec%259d%2580-%25ec%259d%25bc%25eb%25b3%25b8-%25ed%258c%25ac-%25eb%25a7%2588"},"temporal":{"freshness":"recent","next_update_expected":"2026-07"},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}