{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260423_kobunsha-choi-japan-fan-marketing","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-%ec%bd%94%eb%b6%84%ec%83%a4-%ec%b5%9c%ec%9c%a4%ec%98%81-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%94%94%eb%a0%89%ed%84%b0%ea%b0%80-%ec%a7%9a%ec%9d%80-%ec%9d%bc%eb%b3%b8-%ed%8c%ac-%eb%a7%88/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-%25ec%25bd%2594%25eb%25b6%2584%25ec%2583%25a4-%25ec%25b5%259c%25ec%259c%25a4%25ec%2598%2581-%25ea%25b8%2580%25eb%25a1%259c%25eb%25b2%258c-%25eb%2594%2594%25eb%25a0%2589%25ed%2584%25b0%25ea%25b0%2580-%25ec%25a7%259a%25ec%259d%2580-%25ec%259d%25bc%25eb%25b3%25b8-%25ed%258c%25ac-%25eb%25a7%2588","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-04-23T00:17:50.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"[On-Site] Kobunsha Global Director Choi Yoon-young Points Out Conditions for Japanese Fan Marketing","summary":"Choi Yoon-young, Global Director of Japanese publisher Kobunsha, presented a fan marketing strategy combining magazine media and offline events for Korean brands entering the Japanese market. She emphasized brand establishment methods through highly trusted media while pointing out the limitations of influencer marketing.","topics":["marketing","japanese market entry","media","events"],"geography":["KR","JP"],"entities":[{"name":"Kobunsha","canonical_id":"corp:jp:kobunsha","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Choi Yoon-young","canonical_id":"person:kr:choi-yoon-young","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Cafe24","canonical_id":"corp:kr:cafe24","type":"company","role_in_article":"mentioned","metadata":{"ticker":"042000.KQ","parent":null}},{"name":"MBS Mainichi Broadcasting","canonical_id":"corp:jp:mbs-mainichi-broadcasting","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Valen","canonical_id":"corp:kr:valen","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Kobunsha is a Japanese publishing company celebrating its 80th anniversary this year","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":80,"unit":"년","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"There are approximately 30 types of women's monthly magazines in Japan","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"April 2026","source_type":"industry_estimate","comparison":null,"type":"fact","figures":{"value":30,"unit":"종","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"Kobunsha has secured customer data of approximately 150,000 Korean content preference customers through K-pop events and Korean cultural events","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"April 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":150000,"unit":"명","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"The D.Festa Japan event attracted a cumulative total of approximately 300,000 visitors across 4 regions over 2 years","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"April 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":300000,"unit":"명","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"A festival is planned to be held in July in collaboration with Japanese broadcaster MBS Mainichi Broadcasting at a large event space in Osaka","as_of":"2026-07","as_of_explicit":true,"as_of_raw":"coming July","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-07","insight":null}],"ai_emotional_context":{"valence":0.2,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.4}],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":"2026-07"},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}