{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"news.samsung.com_20260923_samsung-spatial-signage-tgs2026","canonical_url":"https://news.samsung.com/kr/%ed%8c%90%ed%83%80%ec%a7%80%ec%9d%98-%ea%b2%bd%ea%b3%84%eb%a5%bc-%ed%99%95%ec%9e%a5%ed%95%98%eb%8b%a4-%ec%82%bc%ec%84%b1-%ec%8a%a4%ed%8e%98%ec%9d%b4%ec%85%9c-%ec%82%ac%ec%9d%b4%eb%8b%88%ec%a7%80","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-09-23T08:00:00.000Z","updated_at":null,"language":"en","article_type":"feature","originality":"self_produced"},"content":{"headline":"Expanding the Boundaries of Fantasy: The Future of Character IP and Retail Unfolded by Samsung Spatial Signage at Tokyo Game Show 2026","summary":"Samsung Electronics' glasses-free 3D display 'Spatial Signage' was installed at NCSOFT's booth for its new title 'Astrae Oratio' at Tokyo Game Show 2026, offering an immersive offline experience for character IP. With its thin profile and space efficiency, the product suggests expansion beyond game exhibitions into various commercial spaces such as retail and theme parks.","topics":["display","gaming","b2b","marketing","retail"],"geography":["JP","KR","US"],"entities":[{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"NCSOFT","canonical_id":"corp:kr:ncsoft","type":"company","role_in_article":"mentioned","metadata":{"ticker":"036570.KS","parent":null}},{"name":"Spatial Signage","canonical_id":"product:kr:samsung-spatial-signage","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"Astrae Oratio","canonical_id":"product:kr:astrae-oratio","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:ncsoft"}},{"name":"Lee Yong-soo","canonical_id":"person:kr:lee-yong-soo","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Everland","canonical_id":"corp:kr:everland","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:samsung-corporation"}}],"claims":[{"id":"c1","statement":"Tokyo Game Show 2026 was held from September 17 to 20 at Makuhari Messe in Chiba Prefecture, Japan","as_of":"2026-09","as_of_explicit":true,"as_of_raw":"from September 17 to 20","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"NCSOFT installed 85-inch and 32-inch Spatial Signage displays at the entrance and waiting areas of its Tokyo Game Show booth","as_of":"2026-09","as_of_explicit":true,"as_of_raw":"at Tokyo Game Show","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":2,"unit":"types","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"The Spatial Signage has a thin profile of 52mm","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":52,"unit":"mm","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"The 32-inch Spatial Signage product has a thin profile of 49.4mm","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":49.4,"unit":"mm","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"Samsung Electronics plans to continue expanding its next-generation glasses-free 3D display experience into new spaces based on its diverse product lineup, including the 85-inch and 32-inch models","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.4}],"emotional_triggers":[{"claim_id":"c5","emotion":"optimistic","reason":"major_opportunity"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/83663ef8-7458-4805-b439-ebc396086d8c.jpg","alt":"도쿄게임쇼 'Astrae/Oratio' 부스에 캐릭터 영상이 담긴 대형 스크린이 설치돼 있고 관람객들이 모여 있다.","caption":null,"source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}