{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2024","figures":null,"insight":null,"as_of_raw":"2024","statement":"Game UA advertising launched in 2024 saw a 2,800% year-over-year increase in the number of campaigns in its first year","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c2","type":"fact","as_of":"2024","figures":null,"insight":null,"as_of_raw":"year-over-year","statement":"CPI (cost per install) decreased by 30%","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2024","figures":null,"insight":null,"as_of_raw":"year-over-year","statement":"ROAS performance based on purchases within 30 days after game installation was 20% higher compared to other media","comparison":"other_platforms","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2025-12","figures":null,"insight":null,"as_of_raw":"December last year","statement":"In the Olive Young collaboration advertising launched in December last year, the purchase contribution of users who experienced interaction ads was 420 percentage points higher than users who did not participate in ads","comparison":"control_group","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c5","type":"fact","as_of":"2025-12","figures":null,"insight":null,"as_of_raw":"December last year","statement":"It was 359 percentage points higher than users who only participated in banners","comparison":"banner_only_group","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"currently","statement":"Established a federated learning system that learns advertising data from over 500 premium partner media without sharing personal information","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c7","type":"fact","as_of":"2025","figures":null,"insight":null,"as_of_raw":"2025","statement":"2025 revenue grew 2.4 times compared to 2024","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c8","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"approximately 4-5 months after launch","statement":"61 brands ran advertisements during approximately 4-5 months after launch","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c9","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"currently","statement":"Quarterly re-execution rate appeared to be close to 70%","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c10","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"currently","statement":"Average advertising participation rate was 26%","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c11","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"currently","statement":"ROAS performance that brands achieved was presented as over 300%","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c12","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"currently","statement":"Currently providing advertisements tailored to approximately 2,000 user groups based on 6 types of interaction formats and 200 content variations","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["advertising","ai","marketing","startup"],"summary":"Buzzvil unveiled its 'Interaction AI Agent' technology as a new advertising strategy for the zero-click era where AI handles search and purchasing. 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