{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260429_buzzvil-zero-click-interaction-ai","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-%ec%9d%b4%ea%b4%80%ec%9a%b0-%eb%b2%84%ec%a6%88%eb%b9%8c-%eb%8c%80%ed%91%9c-%ec%a0%9c%eb%a1%9c%ed%81%b4%eb%a6%ad-%ec%8b%9c%eb%8c%80-%ea%b4%91%ea%b3%a0%ec%9d%98-%ec%a7%84/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-%25ec%259d%25b4%25ea%25b4%2580%25ec%259a%25b0-%25eb%25b2%2584%25ec%25a6%2588%25eb%25b9%258c-%25eb%258c%2580%25ed%2591%259c-%25ec%25a0%259c%25eb%25a1%259c%25ed%2581%25b4%25eb%25a6%25ad-%25ec%258b%259c%25eb%258c%2580-%25ea%25b4%2591%25ea%25b3%25a0%25ec%259d%2598-%25ec%25a7%2584","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-04-29T05:36:09.000Z","updated_at":null,"language":"ko","article_type":"interview","originality":"self_produced"},"content":{"headline":"[현장] 이관우 버즈빌 대표 \"제로클릭 시대, 광고의 진짜 전장은 노출 이후\"… 대응법은 '인터랙션 AI 에이전트'","summary":"버즈빌이 AI가 검색·구매를 대신하는 제로클릭 시대에 광고의 새로운 전략으로 '인터랙션 AI 에이전트' 기술을 공개했다. 다이내믹 트리오 엔진을 통해 게임 UA 광고에서 전년 대비 캠페인 수 2800% 증가 등의 성과를 거뒀다.","topics":["광고","AI","마케팅","스타트업"],"geography":["KR"],"entities":[{"name":"버즈빌","canonical_id":"corp:kr:buzzvil","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"이관우","canonical_id":"person:kr:lee-kwan-woo","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"고재희","canonical_id":"person:kr:ko-jae-hee","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"올리브영","canonical_id":"corp:kr:olive-young","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"구글","canonical_id":"corp:us:google","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"메타","canonical_id":"corp:us:meta","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"카카오뱅크","canonical_id":"corp:kr:kakaobank","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"케이뱅크","canonical_id":"corp:kr:kbank","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"신세계","canonical_id":"corp:kr:shinsegae","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"롯데","canonical_id":"corp:kr:lotte","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"2024년 출시된 게임 UA 광고는 첫해 캠페인 수가 전년 대비 2,800% 증가했다","as_of":"2024","as_of_explicit":true,"as_of_raw":"2024년","source_type":"company_disclosure","comparison":"previous_year_same_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"CPI(설치당 비용)는 30% 낮아졌다","as_of":"2024","as_of_explicit":false,"as_of_raw":"전년 대비","source_type":"company_disclosure","comparison":"previous_year_same_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"게임 설치 이후 30일 내 구매를 기준으로 한 ROAS 성과가 다른 매체 대비 20% 높게 나타났다","as_of":"2024","as_of_explicit":false,"as_of_raw":"전년 대비","source_type":"company_disclosure","comparison":"other_platforms","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"지난해 12월 출시된 올리브영 협력광고에서 인터랙션 광고를 경험한 사용자의 구매 기여도는 광고 미참여 사용자 대비 420%p 높았다","as_of":"2025-12","as_of_explicit":true,"as_of_raw":"지난해 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있다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"현재","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}