{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2024","figures":null,"insight":null,"as_of_raw":"2024년","statement":"2024년 출시된 게임 UA 광고는 첫해 캠페인 수가 전년 대비 2,800% 증가했다","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c2","type":"fact","as_of":"2024","figures":null,"insight":null,"as_of_raw":"전년 대비","statement":"CPI(설치당 비용)는 30% 낮아졌다","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2024","figures":null,"insight":null,"as_of_raw":"전년 대비","statement":"게임 설치 이후 30일 내 구매를 기준으로 한 ROAS 성과가 다른 매체 대비 20% 높게 나타났다","comparison":"other_platforms","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2025-12","figures":null,"insight":null,"as_of_raw":"지난해 12월","statement":"지난해 12월 출시된 올리브영 협력광고에서 인터랙션 광고를 경험한 사용자의 구매 기여도는 광고 미참여 사용자 대비 420%p 높았다","comparison":"control_group","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c5","type":"fact","as_of":"2025-12","figures":null,"insight":null,"as_of_raw":"지난해 12월","statement":"배너 단독 참여 사용자 대비 359%p 높았다","comparison":"banner_only_group","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"500여 프리미엄 제휴 매체의 광고 데이터를 개인정보 공유 없이 학습하는 연합학습 체계를 구축했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c7","type":"fact","as_of":"2025","figures":null,"insight":null,"as_of_raw":"2025년","statement":"2025년 매출은 2024년 대비 2.4배 성장했다","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c8","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"출시 후 약 4~5개월","statement":"출시 후 약 4~5개월 동안 61개 브랜드가 광고를 집행했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c9","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"분기 단위 재집행률은 70%에 가까운 수준으로 나타났다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c10","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"평균 광고 참여율은 26%였다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c11","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"브랜드가 가져가는 ROAS 성과는 300% 이상으로 제시됐다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c12","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"현재 6종의 인터랙션 포맷과 200가지 콘텐츠 베리에이션을 기반으로 약 2000개의 사용자 그룹에 맞춰 광고를 제공하고 있다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["광고","AI","마케팅","스타트업"],"summary":"버즈빌이 AI가 검색·구매를 대신하는 제로클릭 시대에 광고의 새로운 전략으로 '인터랙션 AI 에이전트' 기술을 공개했다. 다이내믹 트리오 엔진을 통해 게임 UA 광고에서 전년 대비 캠페인 수 2800% 증가 등의 성과를 거뒀다.","entities":[{"name":"버즈빌","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:buzzvil","role_in_article":"primary_subject"},{"name":"이관우","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:lee-kwan-woo","role_in_article":"quoted"},{"name":"고재희","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:ko-jae-hee","role_in_article":"quoted"},{"name":"올리브영","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:olive-young","role_in_article":"mentioned"},{"name":"구글","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:google","role_in_article":"mentioned"},{"name":"메타","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:meta","role_in_article":"mentioned"},{"name":"카카오뱅크","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:kakaobank","role_in_article":"mentioned"},{"name":"케이뱅크","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:kbank","role_in_article":"mentioned"},{"name":"신세계","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:shinsegae","role_in_article":"mentioned"},{"name":"롯데","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:lotte","role_in_article":"mentioned"}],"headline":"[현장] 이관우 버즈빌 대표 \"제로클릭 시대, 광고의 진짜 전장은 노출 이후\"… 대응법은 '인터랙션 AI 에이전트'","geography":["KR"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"황정호 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