{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260511_moloco-performance-ctv-launch","canonical_url":"https://www.tech42.co.kr/ctv-%ea%b4%91%ea%b3%a0%eb%8f%84-%ec%84%b1%ea%b3%bc-%ec%b8%a1%ec%a0%95-%ea%b2%bd%ec%9f%81%ec%9c%bc%eb%a1%9c%eb%aa%b0%eb%a1%9c%ec%bd%94-%ec%95%b1-%eb%a7%88%ec%bc%80%ed%84%b0/?utm_source=rss&utm_medium=rss&utm_campaign=ctv-%25ea%25b4%2591%25ea%25b3%25a0%25eb%258f%2584-%25ec%2584%25b1%25ea%25b3%25bc-%25ec%25b8%25a1%25ec%25a0%2595-%25ea%25b2%25bd%25ec%259f%2581%25ec%259c%25bc%25eb%25a1%259c%25eb%25aa%25b0%25eb%25a1%259c%25ec%25bd%2594-%25ec%2595%25b1-%25eb%25a7%2588%25ec%25bc%2580%25ed%2584%25b0","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-05-11T02:18:37.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"CTV advertising shifts to 'performance measurement' competition... Moloco launches AI performance advertising solution for app marketers","summary":"Global AI advertising solution company Moloco has launched 'Moloco Performance CTV' solution, expanding its mobile app marketing technology to the connected TV market. The company presented initial results showing up to 1.5x higher ROI compared to mobile.","topics":["advertising technology","connected tv","mobile marketing","ai","performance advertising"],"geography":["KR","US"],"entities":[{"name":"Moloco","canonical_id":"corp:us:moloco","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Sunil Rayan","canonical_id":"person:us:sunil-rayan","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"eMarketer","canonical_id":"corp:us:emarketer","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Fanatics","canonical_id":"corp:us:fanatics","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Blair Hilton","canonical_id":"person:us:blair-hilton","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Global CTV advertising spending amounts to approximately $40-45 billion, equivalent to about ₩60-67 trillion","as_of":"2026","as_of_explicit":false,"as_of_raw":"currently","source_type":"research_paper","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"When running mobile campaigns and CTV campaigns together, CTV campaigns recorded up to 1.5x higher ROI compared to mobile","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":"mobile_campaign","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"About two-thirds of users who installed apps after viewing Moloco's performance CTV ads completed installation within 6 hours of viewing","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"Moloco can reach over 2 billion users worldwide based on a network of over 2 million mobile apps","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"Moloco can reach over 2 billion users worldwide","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"Moloco Performance CTV played a key role in Fanatics Sportsbook's college basketball marketing strategy last March","as_of":"2026-03","as_of_explicit":true,"as_of_raw":"last March","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}