{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260907_platier-genser-hyundai-livart","canonical_url":"https://www.tech42.co.kr/%ec%86%8c%ed%8c%8c-%ec%a1%b0%ea%b1%b4-%eb%ac%b8%ec%9e%a5%ec%9c%bc%eb%a1%9c-%eb%a7%90%ed%95%98%eb%a9%b4-ai%ea%b0%80-%ec%b0%be%eb%8a%94%eb%8b%a4%ed%94%8c%eb%9e%98%ed%8b%b0/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%2586%258c%25ed%258c%258c-%25ec%25a1%25b0%25ea%25b1%25b4-%25eb%25ac%25b8%25ec%259e%25a5%25ec%259c%25bc%25eb%25a1%259c-%25eb%25a7%2590%25ed%2595%2598%25eb%25a9%25b4-ai%25ea%25b0%2580-%25ec%25b0%25be%25eb%258a%2594%25eb%258b%25a4%25ed%2594%258c%25eb%259e%2598%25ed%258b%25b0","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"정재엽 기자","published_at":"2026-09-07T00:28:12.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"“Just describe the sofa you want in a sentence, and AI will find it”… Platyer’s ‘Genser’ applied to Hyundai Livart Mall","summary":"Platyer has applied its agentic commerce solution 'Genser Search' to Hyundai Livart Mall, adding an AI search function that analyzes sentence meaning and context instead of keywords. This is integrated via an API method while maintaining the existing search system, expanding its application scope from fashion and food to furniture and home living.","topics":["AI","e-commerce","search engine","digital transformation"],"geography":["KR"],"entities":[{"name":"Platyer","canonical_id":"corp:kr:platier","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Hyundai Livart","canonical_id":"corp:kr:hyundai-livart","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Genser Search","canonical_id":"product:kr:genser-search","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:kr:platier"}},{"name":"Yoo Min-soo","canonical_id":"person:kr:yoo-min-su","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Lee Sang-hoon","canonical_id":"person:kr:lee-sang-hoon","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Shoemaker Plus","canonical_id":"corp:kr:shuma-plus","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Platyer announced on the 7th that it has applied the agentic commerce solution 'Genser Search' to the integrated search of Hyundai Livart Mall","as_of":"2026-09","as_of_explicit":true,"as_of_raw":"the 7th","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"Hyundai Livart Mall added AI search as a separate option in the search bar while maintaining its existing general search","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"Technically, Genser Search was integrated via an application programming interface (API) method","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"Last month, 'Genser Discovery' was applied as a default feature to the new fashion and shoes commerce platform 'Shoemaker Plus'","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"last month","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"With the addition of Hyundai Livart Mall, Genser's application areas have expanded from fashion, shoes, and food to furniture and home living","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"Lee Sang-hoon, CEO of Platyer, said, \"Agentic search has moved past the demonstration stage and begun entering the actual operating screens of major commerce platforms,\" adding, \"As we've entered a phase where our secured technological competitiveness is translating into adoption results at home and abroad, we will accelerate the expansion of our application sites.\"","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":{"analyst_name":"이상훈","analyst_affiliation":"플래티어","confidence":"high","forecast_horizon":"short_term","sentiment":"bullish","reasoning":"Since technological competitiveness has entered a phase of translating into adoption results, there are plans to accelerate the expansion of application sites"}}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.3}],"emotional_triggers":[{"claim_id":"c6","emotion":"optimistic","reason":"major_opportunity"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/b93b260c-9faf-4ff6-a92d-f4d2f3a38516.png","alt":"리바트몰 AI 검색 화면에서 좁은 거실용 이지클린 패브릭 소파 조건을 입력하자 추천 상품 목록이 표시된 모습.","caption":"버티컬 AI·디지털전환(DX) 솔루션 기업 플래티어는 현대리바트가 운영하는 온라인몰 ‘현대리바트몰’ 통합검색에 에이전틱 커머스 솔루션 ‘젠서 서치(genser Search)’를 적용했다고 7일 밝혔다.","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"breaking","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}