{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260728_ai-search-geo-interview","canonical_url":"https://www.tech42.co.kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-ai-%ea%b2%80%ec%83%89%ec%9d%b4-%eb%a8%bc%ec%a0%80%ec%9d%b8-%ec%8b%9c%eb%8c%80%ec%9d%98-%eb%8c%80%ec%9d%91%eb%b2%95%ec%9d%80%ea%b3%b5%ec%9d%b8%ed%9d%ac-%ed%95%a8/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25b8%25ed%2584%25b0%25eb%25b7%25b0-ai-%25ea%25b2%2580%25ec%2583%2589%25ec%259d%25b4-%25eb%25a8%25bc%25ec%25a0%2580%25ec%259d%25b8-%25ec%258b%259c%25eb%258c%2580%25ec%259d%2598-%25eb%258c%2580%25ec%259d%2591%25eb%25b2%2595%25ec%259d%2580%25ea%25b3%25b5%25ec%259d%25b8%25ed%259d%25ac-%25ed%2595%25a8","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-07-28T23:36:55.000Z","updated_at":null,"language":"en","article_type":"interview","originality":"self_produced"},"content":{"headline":"[Interview] How to Respond in an Era Where AI Search Comes First?…Kong In-hee, Ham Shout Global Director, Discusses the 'Starting Point of GEO'","summary":"Ham Shout Global Director Kong In-hee emphasized that the core of marketing in the AI search era lies in Generative Engine Optimization (GEO), and that diagnosing consumer questions and AI answers should precede website redesigns. 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advertisers to directly manage campaigns and a cost-per-click (CPC) bidding system","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-12","insight":null},{"id":"c6","statement":"OpenAI presented a principle that ads are distinguished from regular answers and do not influence the content of answers","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"company_plan","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c7","statement":"Google began offering a feature in the Gemini web app that connects Google Business Profiles, allowing business information, customer reviews, and performance data to be checked and managed through 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year","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.4,"arousal":0.5,"primary_emotions":[{"emotion":"optimistic","intensity":0.7},{"emotion":"calm","intensity":0.4}],"secondary_emotions":[{"emotion":"curious","intensity":0.3}],"emotional_triggers":[{"claim_id":"c1","emotion":"optimistic","reason":"significant_positive_metric"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/99f333f7-b01c-4778-9d18-2e1d2cbcef01.png","alt":"공인희 함샤우트글로벌 본부장이 거실 소파에 앉아 '우리는 광고비 없이 AI로 팝니다' 책을 들고 있는 모습.","caption":"함샤우트글로벌의 김재희 대표와 강명구 전략기획실장, 공인희 함샤우트글로벌 AI 기획본부장 겸 AI 연구소장(이미지) 등이 공동 집필한 ‘우리는 광고비 없이 AI로 팝니다’는 AI 검색으로 인한 변화를 생성 엔진 최적화(Generative Engine Optimization·GEO)의 관점에서 풀어낸다. 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