{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260429_suparid-growth-agent-interview","canonical_url":"https://www.tech42.co.kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-%ea%b4%91%ea%b3%a0%eb%b9%84%eb%8a%94-%ec%93%b0%eb%8a%94%eb%8d%b0-%ea%b3%84%ec%95%bd%ec%9d%80-%ec%99%9c-%ec%95%88-%eb%8a%98%ea%b9%8c-%ed%95%98/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25b8%25ed%2584%25b0%25eb%25b7%25b0-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584%25eb%258a%2594-%25ec%2593%25b0%25eb%258a%2594%25eb%258d%25b0-%25ea%25b3%2584%25ec%2595%25bd%25ec%259d%2580-%25ec%2599%259c-%25ec%2595%2588-%25eb%258a%2598%25ea%25b9%258c-%25ed%2595%2598","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-04-29T00:00:47.000Z","updated_at":null,"language":"en","article_type":"interview","originality":"self_produced"},"content":{"headline":"[Interview] \"We spend on advertising, but why aren't contracts increasing?\"... Suparid CEO Ha A-yan \"Do you know the gaps in high-involvement B2C markets?\"","summary":"Suparid CEO Ha A-yan announced plans to solve the marketing data disconnection problem of offline sales-oriented B2C companies and build a contract CPA-based growth automation system.","topics":["startup","martech","ai","performance marketing"],"geography":["KR"],"entities":[{"name":"Suparid","canonical_id":"corp:kr:suparid","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Ha A-yan","canonical_id":"person:kr:ha-a-yan","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Kim Du-yong","canonical_id":"person:kr:kim-du-yong","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Antler Korea","canonical_id":"org:kr:antler-korea","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Apartmentary","canonical_id":"corp:kr:apartmentary","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Kurly","canonical_id":"corp:kr:kurly","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Interbrand","canonical_id":"corp:kr:interbrand","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"In-store consultations increased approximately 2.8 times after budget reallocation","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"after budget reallocation","source_type":"company_disclosure","comparison":"previous_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"ROAS improved by more than 2 times in the psychological counseling center case","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"in the case","source_type":"company_disclosure","comparison":"previous_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"Confirmed the possibility of 10x efficiency improvement by improving contract CPA","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"at that time","source_type":"company_disclosure","comparison":"previous_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"Recorded 15 contracts and ₩280 million in transaction volume within 5 months","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"within 5 months","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"Agency revenue MRR is generating around ₩33 million","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"currently","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}