{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"after budget reallocation","statement":"In-store consultations increased approximately 2.8 times after budget reallocation","comparison":"previous_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"in the case","statement":"ROAS improved by more than 2 times in the psychological counseling center case","comparison":"previous_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"at that time","statement":"Confirmed the possibility of 10x efficiency improvement by improving contract CPA","comparison":"previous_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"within 5 months","statement":"Recorded 15 contracts and ₩280 million in transaction volume within 5 months","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c5","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"currently","statement":"Agency revenue MRR is generating around ₩33 million","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["startup","martech","ai","performance marketing"],"summary":"Suparid CEO Ha A-yan announced plans to solve the marketing data disconnection problem of offline sales-oriented B2C companies and build a contract CPA-based growth automation system.","entities":[{"name":"Suparid","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:suparid","role_in_article":"primary_subject"},{"name":"Ha A-yan","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:ha-a-yan","role_in_article":"quoted"},{"name":"Kim Du-yong","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:kim-du-yong","role_in_article":"mentioned"},{"name":"Antler Korea","type":"organization","metadata":{"parent":null,"ticker":null},"canonical_id":"org:kr:antler-korea","role_in_article":"mentioned"},{"name":"Apartmentary","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:apartmentary","role_in_article":"mentioned"},{"name":"Kurly","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:kurly","role_in_article":"mentioned"},{"name":"Interbrand","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:interbrand","role_in_article":"mentioned"}],"headline":"[Interview] \"We spend on advertising, but why aren't contracts increasing?\"... Suparid CEO Ha A-yan \"Do you know the gaps in high-involvement B2C markets?\"","geography":["KR"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"황정호 기자","language":"en","publisher":{"name":"테크42","type":"online","domain":"www.tech42.co.kr"},"article_id":"tech42_20260429_suparid-growth-agent-interview","updated_at":null,"originality":"self_produced","article_type":"interview","published_at":"2026-04-29T00:00:47.000Z","canonical_url":"https://www.tech42.co.kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-%ea%b4%91%ea%b3%a0%eb%b9%84%eb%8a%94-%ec%93%b0%eb%8a%94%eb%8d%b0-%ea%b3%84%ec%95%bd%ec%9d%80-%ec%99%9c-%ec%95%88-%eb%8a%98%ea%b9%8c-%ed%95%98/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25b8%25ed%2584%25b0%25eb%25b7%25b0-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584%25eb%258a%2594-%25ec%2593%25b0%25eb%258a%2594%25eb%258d%25b0-%25ea%25b3%2584%25ec%2595%25bd%25ec%259d%2580-%25ec%2599%259c-%25ec%2595%2588-%25eb%258a%2598%25ea%25b9%258c-%25ed%2595%2598"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}