{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-05-20","figures":null,"insight":null,"as_of_raw":"May 20 (local time)","statement":"Google unveiled four new conversational ad formats based on Gemini AI at 'Google Marketing Live 2026' on May 20","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c2","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"currently","statement":"Conversational Discovery Ads and Highlighted Answers are currently being tested on mobile and desktop in the United States","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"future_plan","as_of":"2026","figures":null,"insight":null,"as_of_raw":"within this year","statement":"AI Shopping Ads are scheduled to launch in the United States within this year","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"has been launched","statement":"Business Agent for Leads has been launched as an open beta for US advertisers","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["ai","advertising","technology","marketing"],"summary":"Google has unveiled four new conversational ad formats based on Gemini AI. To fully usher in the era of AI search advertising, it is transitioning from the existing keyword-centric approach to conversational and intent-based advertising.","entities":[{"name":"Google","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:google","role_in_article":"primary_subject"},{"name":"Gemini","type":"product","metadata":{"parent":null,"ticker":null},"canonical_id":"product:us:gemini-ai","role_in_article":"mentioned"}],"headline":"Google Marketing Live 2026... Unveils 4 AI Ad Formats, Transforming Search Advertising Landscape","geography":["US","KR"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"버트","language":"en","publisher":{"name":"테크42","type":"online","domain":"www.tech42.co.kr"},"article_id":"tech42_20260520_google-marketing-live-2026-ai-ad-formats","updated_at":null,"originality":"self_produced","article_type":"straight_news","published_at":"2026-05-20T23:51:59.000Z","canonical_url":"https://www.tech42.co.kr/%ea%b5%ac%ea%b8%80-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%9d%bc%ec%9d%b4%eb%b8%8c-2026ai-%ea%b4%91%ea%b3%a0-%ed%8f%ac%eb%a7%b7-4%ec%a2%85-%ea%b3%b5%ea%b0%9c-%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b5%25ac%25ea%25b8%2580-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25eb%259d%25bc%25ec%259d%25b4%25eb%25b8%258c-2026ai-%25ea%25b4%2591%25ea%25b3%25a0-%25ed%258f%25ac%25eb%25a7%25b7-4%25ec%25a2%2585-%25ea%25b3%25b5%25ea%25b0%259c-%25ea%25b2%2580%25ec%2583%2589-%25ea%25b4%2591%25ea%25b3%25a0"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}