{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-05-20","figures":null,"insight":null,"as_of_raw":"5월 20일(현지시간)","statement":"구글이 5월 20일 '구글 마케팅 라이브 2026'에서 제미나이 AI를 기반으로 한 새로운 대화형 광고 포맷 4종을 공개했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c2","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"현재","statement":"대화형 디스커버리 광고와 하이라이티드 앤서는 현재 미국에서 모바일·데스크톱 테스트 중이다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"future_plan","as_of":"2026","figures":null,"insight":null,"as_of_raw":"올해 내","statement":"AI 쇼핑 광고는 올해 내 미국 출시 예정이다","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"출시됐다","statement":"비즈니스 에이전트 포 리즈는 미국 광고주 대상 오픈 베타로 출시됐다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["AI","광고","기술","마케팅"],"summary":"구글이 제미나이 AI를 기반으로 한 새로운 대화형 광고 포맷 4종을 공개했다. AI 검색 광고 시대의 본격화를 위해 기존 키워드 중심 방식에서 대화형·의도 기반 광고로 전환하고 있다.","entities":[{"name":"구글","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:google","role_in_article":"primary_subject"},{"name":"제미나이","type":"product","metadata":{"parent":null,"ticker":null},"canonical_id":"product:us:gemini-ai","role_in_article":"mentioned"}],"headline":"구글 마케팅 라이브 2026…AI 광고 포맷 4종 공개, 검색 광고 판 바뀐다","geography":["US","KR"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"버트","language":"ko","publisher":{"name":"테크42","type":"online","domain":"www.tech42.co.kr"},"article_id":"tech42_20260520_google-marketing-live-2026-ai-ad-formats","updated_at":null,"originality":"self_produced","article_type":"straight_news","published_at":"2026-05-20T23:51:59.000Z","canonical_url":"https://www.tech42.co.kr/%ea%b5%ac%ea%b8%80-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%9d%bc%ec%9d%b4%eb%b8%8c-2026ai-%ea%b4%91%ea%b3%a0-%ed%8f%ac%eb%a7%b7-4%ec%a2%85-%ea%b3%b5%ea%b0%9c-%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b5%25ac%25ea%25b8%2580-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25eb%259d%25bc%25ec%259d%25b4%25eb%25b8%258c-2026ai-%25ea%25b4%2591%25ea%25b3%25a0-%25ed%258f%25ac%25eb%25a7%25b7-4%25ec%25a2%2585-%25ea%25b3%25b5%25ea%25b0%259c-%25ea%25b2%2580%25ec%2583%2589-%25ea%25b4%2591%25ea%25b3%25a0"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}