{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260802_marketer-role-ai-digital-marketing-revolution","canonical_url":"https://www.tech42.co.kr/%eb%a7%88%ec%bc%80%ed%84%b0%ec%9d%98-%ec%97%ad%ed%95%a0%ec%9d%b4-%ec%82%ac%eb%9d%bc%ec%a7%84%eb%8b%a4-ai%ea%b0%80-%eb%a7%8c%eb%93%9c%eb%8a%94-187%ec%a1%b0-%eb%94%94%ec%a7%80%ed%84%b8%eb%a7%88/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%25a7%2588%25ec%25bc%2580%25ed%2584%25b0%25ec%259d%2598-%25ec%2597%25ad%25ed%2595%25a0%25ec%259d%25b4-%25ec%2582%25ac%25eb%259d%25bc%25ec%25a7%2584%25eb%258b%25a4-ai%25ea%25b0%2580-%25eb%25a7%258c%25eb%2593%259c%25eb%258a%2594-187%25ec%25a1%25b0-%25eb%2594%2594%25ec%25a7%2580%25ed%2584%25b8%25eb%25a7%2588","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-08-02T22:56:48.000Z","updated_at":null,"language":"en","article_type":"analysis","originality":"self_produced"},"content":{"headline":"The Role of Marketers Disappearing? AI's ₩187 Trillion Digital Marketing Revolution","summary":"The global short-form video market is growing to ₩187 trillion by 2026, reshaping the digital marketing landscape. As AI agents increasingly lead purchasing decisions, the role of marketers is shifting from executors to strategic directors.","topics":["digital marketing","AI","short-form video","commerce","first-party data"],"geography":["KR","GLOBAL"],"entities":[{"name":"Hyundai Department Store","canonical_id":"corp:kr:hyundai-department-store","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Toss","canonical_id":"corp:kr:toss","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Research and 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to become the world's largest digital advertising company by the end of 2026","as_of":"2026-12","as_of_explicit":true,"as_of_raw":"by the end of 2026","source_type":"industry_estimate","comparison":"competitor","type":"estimate","figures":null,"expiry_hint":"2026-12","insight":{"analyst_name":null,"analyst_affiliation":null,"confidence":"medium","forecast_horizon":"2026-12","sentiment":"bullish","reasoning":"Meta's advertising growth is overwhelming Google's, positioning it to achieve the top market share"}},{"id":"c9","statement":"Salesforce analyzed that the marketer's role is shifting to that of a strategic director who plans and designs AI agents","as_of":"2026","as_of_explicit":true,"as_of_raw":"at the 2026 Agentforce Digital 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(사진=현대백화점 홈페이지)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}