{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"news.samsung.com_20261019_samsung-ssd-global-landmark-campaign","canonical_url":"https://news.samsung.com/kr/%ec%82%bc%ec%84%b1%ec%a0%84%ec%9e%90-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%9e%9c%eb%93%9c%eb%a7%88%ed%81%ac%ec%97%90%ec%84%9c-ssd-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ec%a0%84%ea%b0%9c","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-10-19T17:26:29.000Z","updated_at":null,"language":"en","article_type":"press_release_based","originality":"press_release_rewrite"},"content":{"headline":"Samsung Electronics Launches SSD Brand Campaign at Global Landmarks","summary":"Samsung Electronics is strengthening its premium storage brand image by rolling out its SSD brand campaign 'Choose the sure thing' at major global landmarks including New York in the US, London in the UK, and Hong Kong.","topics":["marketing","ssd","brand campaign"],"geography":["US","GB","HK"],"entities":[{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"Kwon Hyung-seok","canonical_id":"person:kr:koon-hyung-seok","type":"person","role_in_article":"quoted","metadata":{}},{"name":"New York","canonical_id":"location:us:new-york","type":"location","role_in_article":"mentioned","metadata":{}},{"name":"London","canonical_id":"location:gb:london","type":"location","role_in_article":"mentioned","metadata":{}},{"name":"Hong Kong","canonical_id":"location:hk:hong-kong","type":"location","role_in_article":"mentioned","metadata":{}}],"claims":[{"id":"c1","statement":"Samsung Electronics is rolling out its SSD brand campaign 'Choose the sure thing' at major global landmarks including New York in the US, London in the UK, and Hong Kong","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"October 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"The campaign was carried out through outdoor advertising at locations including Times Square in New York, US, Piccadilly Circus in London, UK, and the Central entertainment building in Hong Kong","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"October 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"Samsung Electronics plans to continue spreading the campaign message and strengthening its global brand experience through various consumer touchpoints, including global landmark outdoor advertising, its website, and other digital and social media channels","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"October 2026","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.2,"arousal":0.3,"primary_emotions":[{"emotion":"calm","intensity":0.5}],"secondary_emotions":[{"emotion":"indifferent","intensity":0.4}],"emotional_triggers":[]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/06b4a2a1-856b-449f-b9ee-f84eef2315f8.png","alt":"뉴욕 타임스스퀘어 전광판에 삼성전자 'Choose the sure thing' 광고가 송출되고 있다.","caption":"▲삼성전자가 미국 뉴욕 타임스 스퀘어에서 진행 중인 ‘SSD 브랜드 캠페인’ 옥외광고","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["press_release","samsung-electronics"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"breaking","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":true,"full_text_access":null}}