{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-04-07","figures":null,"insight":null,"as_of_raw":"on the 7th","statement":"Nate Communications officially launched 'Nate On-Deal', a members-only curated shopping service on the 7th","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c2","type":"future_plan","as_of":"2026-04","figures":{"unit":"%","value":91,"converted":null,"approximate":false},"insight":null,"as_of_raw":"at launch","statement":"In special events targeting spring moving and wedding demand, kitchen items, bedding, and home living products are offered at up to 91% discount prices","comparison":null,"expiry_hint":"2026-06","source_type":"company_plan","as_of_explicit":false},{"id":"c3","type":"future_plan","as_of":"2026-04","figures":{"unit":"%","value":10,"converted":null,"approximate":false},"insight":null,"as_of_raw":"for new members","statement":"New members are provided with a welcome coupon pack consisting of a 10% discount coupon and a 5% discount coupon that can be used for purchases above a certain amount","comparison":null,"expiry_hint":"2026-12","source_type":"company_plan","as_of_explicit":false},{"id":"c4","type":"future_plan","as_of":"2026-04","figures":{"unit":"시","value":10,"converted":null,"approximate":false},"insight":null,"as_of_raw":"daily at 10 AM","statement":"They operate a 'Special Price ON' section that opens daily at 10 AM","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":false}],"topics":["e-commerce","community","shopping mall","closed market"],"summary":"Nate Communications has launched 'Nate On-Deal', a members-only curated shopping service. It's a commerce model with a closed structure to secure price competitiveness, targeting users in their 30s and 40s.","entities":[{"name":"Nate Communications","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:nate-communications","role_in_article":"primary_subject"},{"name":"Nate","type":"product","metadata":{"parent":"corp:kr:nate-communications","ticker":null},"canonical_id":"product:kr:nate","role_in_article":"mentioned"},{"name":"Incross","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:incross","role_in_article":"mentioned"},{"name":"Nate On-Deal","type":"product","metadata":{"parent":"corp:kr:nate-communications","ticker":null},"canonical_id":"product:kr:nate-ondeal","role_in_article":"primary_subject"}],"headline":"Nate Launches Members-Only Closed Mall 'On-Deal'... Community-Based Commerce Experiment in Full Swing - Tech42","geography":["KR"],"ai_emotional_context":{"arousal":0.3,"valence":0.2,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"emotional_triggers":[],"secondary_emotions":[{"emotion":"calm","intensity":0.3}]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"김한수 기자","language":"en","publisher":{"name":"tech42.co.kr","type":"online","domain":"tech42.co.kr"},"article_id":"tech42_20260407_nate-ondeal-closed-mall-launch","updated_at":null,"originality":"self_produced","article_type":"straight_news","published_at":"2026-04-07T00:54:16.000Z","canonical_url":"https://www.tech42.co.kr/%eb%84%a4%ec%9d%b4%ed%8a%b8-%ed%9a%8c%ec%9b%90-%ec%a0%84%ec%9a%a9-%ed%8f%90%ec%87%84%eb%aa%b0-%ec%98%a8%eb%94%9c-%ec%b6%9c%eb%b2%94%ec%bb%a4%eb%ae%a4%eb%8b%88%ed%8b%b0/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%2584%25a4%25ec%259d%25b4%25ed%258a%25b8-%25ed%259a%258c%25ec%259b%2590-%25ec%25a0%2584%25ec%259a%25a9-%25ed%258f%2590%25ec%2587%2584%25eb%25aa%25b0-%25ec%2598%25a8%25eb%2594%259c-%25ec%25b6%259c%25eb%25b2%2594%25ec%25bb%25a4%25eb%25ae%25a4%25eb%258b%2588%25ed%258b%25b0"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}