{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260407_nate-ondeal-closed-mall-launch","canonical_url":"https://www.tech42.co.kr/%eb%84%a4%ec%9d%b4%ed%8a%b8-%ed%9a%8c%ec%9b%90-%ec%a0%84%ec%9a%a9-%ed%8f%90%ec%87%84%eb%aa%b0-%ec%98%a8%eb%94%9c-%ec%b6%9c%eb%b2%94%ec%bb%a4%eb%ae%a4%eb%8b%88%ed%8b%b0/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%2584%25a4%25ec%259d%25b4%25ed%258a%25b8-%25ed%259a%258c%25ec%259b%2590-%25ec%25a0%2584%25ec%259a%25a9-%25ed%258f%2590%25ec%2587%2584%25eb%25aa%25b0-%25ec%2598%25a8%25eb%2594%259c-%25ec%25b6%259c%25eb%25b2%2594%25ec%25bb%25a4%25eb%25ae%25a4%25eb%258b%2588%25ed%258b%25b0","ai_url":null,"publisher":{"name":"tech42.co.kr","domain":"tech42.co.kr","type":"online"},"author":"김한수 기자","published_at":"2026-04-07T00:54:16.000Z","updated_at":null,"language":"ko","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"네이트, 회원 전용 폐쇄몰 '온딜' 출범…커뮤니티 기반 커머스 실험 본격화 - 테크42","summary":"네이트커뮤니케이션즈가 회원 전용 큐레이션 쇼핑 서비스 '네이트 온딜'을 출시했다. 폐쇄형 구조로 가격 경쟁력을 확보하고 3040 이용자층을 타깃으로 한 커머스 모델이다.","topics":["이커머스","커뮤니티","쇼핑몰","폐쇄형마켓"],"geography":["KR"],"entities":[{"name":"네이트커뮤니케이션즈","canonical_id":"corp:kr:nate-communications","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"네이트","canonical_id":"product:kr:nate","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:nate-communications"}},{"name":"인크로스","canonical_id":"corp:kr:incross","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"네이트 온딜","canonical_id":"product:kr:nate-ondeal","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:kr:nate-communications"}}],"claims":[{"id":"c1","statement":"네이트커뮤니케이션즈가 7일 회원 전용 큐레이션 쇼핑 서비스 '네이트 온딜(Nate On-Deal)'을 공식 출시했다","as_of":"2026-04-07","as_of_explicit":true,"as_of_raw":"7일","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"봄철 이사와 혼수 수요를 겨냥한 기획전에서는 주방용품, 침구류, 홈리빙 제품 등을 최대 91% 할인 가격에 선보인다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"론칭 시점","source_type":"company_plan","comparison":null,"type":"future_plan","figures":{"value":91,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2026-06","insight":null},{"id":"c3","statement":"신규 가입자에게는 일정 금액 이상 구매 시 사용할 수 있는 10% 할인 쿠폰과 5% 할인 쿠폰으로 구성된 웰컴 쿠폰팩이 제공된다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"신규 가입자에게","source_type":"company_plan","comparison":null,"type":"future_plan","figures":{"value":10,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2026-12","insight":null},{"id":"c4","statement":"매일 오전 10시에 열리는 '특가ON' 영역을 운영한다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"매일 오전 10시","source_type":"company_plan","comparison":null,"type":"future_plan","figures":{"value":10,"unit":"시","approximate":false,"converted":null},"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.2,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.3}],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}