{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260721_garmin-cirqa-smartband","canonical_url":"https://www.tech42.co.kr/%ea%b0%80%eb%af%bc-%ec%8a%a4%ed%81%ac%eb%a6%b0%ec%97%86%eb%8a%94-%ec%8a%a4%eb%a7%88%ed%8a%b8%eb%b0%b4%eb%93%9c-%ec%84%9c%ec%b9%b4-%ec%b6%9c%ec%8b%9c-%ec%9b%a8%ec%96%b4%eb%9f%ac%eb%b8%94-3/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b0%2580%25eb%25af%25bc-%25ec%258a%25a4%25ed%2581%25ac%25eb%25a6%25b0%25ec%2597%2586%25eb%258a%2594-%25ec%258a%25a4%25eb%25a7%2588%25ed%258a%25b8%25eb%25b0%25b4%25eb%2593%259c-%25ec%2584%259c%25ec%25b9%25b4-%25ec%25b6%259c%25ec%258b%259c-%25ec%259b%25a8%25ec%2596%25b4%25eb%259f%25ac%25eb%25b8%2594-3","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"앨리스","published_at":"2026-07-21T23:31:24.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"Garmin Launches Screenless Smart Band 'Circa'... Three-Way Wearable Competition Intensifies","summary":"Garmin has launched its first screenless wearable smart band, 'Circa,' at approximately ₩296,000 ($199.99) with no subscription fee, intensifying the three-way competition among Garmin, Google Fitbit, and Whoop in the screenless fitness band market.","topics":["wearables","health tech","smart bands","ai coaching"],"geography":["US","KR"],"entities":[{"name":"Garmin","canonical_id":"corp:us:garmin","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Circa","canonical_id":"product:us:garmin-cirqa","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:us:garmin"}},{"name":"Garmin 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