{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260427_adam-brotman-ai-transformation-starbucks","canonical_url":"https://www.tech42.co.kr/ai-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%e2%91%a2-%ec%8a%a4%ed%83%80%eb%b2%85%ec%8a%a4-%eb%94%94%ec%a7%80%ed%84%b8-%ed%98%81%ec%8b%a0-%ec%9d%b4%eb%81%88-%ec%95%a0%eb%8d%a4-%eb%b8%8c%eb%a1%9c%ed%8a%b8/?utm_source=rss&utm_medium=rss&utm_campaign=ai-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8%25e2%2591%25a2-%25ec%258a%25a4%25ed%2583%2580%25eb%25b2%2585%25ec%258a%25a4-%25eb%2594%2594%25ec%25a7%2580%25ed%2584%25b8-%25ed%2598%2581%25ec%258b%25a0-%25ec%259d%25b4%25eb%2581%2588-%25ec%2595%25a0%25eb%258d%25a4-%25eb%25b8%258c%25eb%25a1%259c%25ed%258a%25b8","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-04-27T23:38:39.000Z","updated_at":null,"language":"ko","article_type":"interview","originality":"self_produced"},"content":{"headline":"[AI 인사이트③] 스타벅스 디지털 혁신 이끈 애덤 브로트먼 \"이번 AI 전환은 빠르고 급진적\"","summary":"스타벅스 초대 CDO 애덤 브로트먼이 AI 전환의 특징과 기존 디지털 전환과의 차이를 설명하며, AI가 기업 운영 방식을 근본적으로 바꾸는 변화라고 강조했다.","topics":["AI","디지털전환","브랜드전략","고객경험","스타벅스"],"geography":["KR","US"],"entities":[{"name":"애덤 브로트먼","canonical_id":"person:us:adam-brotman","type":"person","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"스타벅스","canonical_id":"corp:us:starbucks","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"샘 올트먼","canonical_id":"person:us:sam-altman","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"오픈AI","canonical_id":"corp:us:openai","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"포럼3","canonical_id":"corp:us:forum3","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"앤디 색","canonical_id":"person:us:andy-sack","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"2023년 10월 샌프란시스코 오픈AI 본사에서 샘 올트먼과 미팅을 가졌다","as_of":"2023-10","as_of_explicit":true,"as_of_raw":"2023년 10월","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"마케팅의 95%를 AI가 비용 없이 처리하게 될 것이라고 샘 올트먼이 발언했다","as_of":"2023","as_of_explicit":false,"as_of_raw":"2023년","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"포춘 500대 기업 수준의 마케팅 산출물을 다섯 명짜리 스타트업이 만들어낼 수 있다","as_of":"2026","as_of_explicit":false,"as_of_raw":"지금","source_type":"journalist_analysis","comparison":"fortune_500_companies","type":"estimate","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"스타벅스는 정점기에 주당 800만 건이 넘는 모바일 결제를 처리했다","as_of":"2026","as_of_explicit":false,"as_of_raw":"정점기에","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"스타벅스 리워드는 전 세계 6000만 명 이상의 회원을 확보했다","as_of":"2026","as_of_explicit":false,"as_of_raw":"현재","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"스타벅스 리워드가 회사 전체 비즈니스의 절반가량을 견인했다","as_of":"2026","as_of_explicit":false,"as_of_raw":"현재","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}