{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261022_dmts-2027-agentic-marketing-summit","canonical_url":"https://www.tech42.co.kr/%ec%97%90%ec%9d%b4%ec%a0%84%ed%8b%b1-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%eb%aa%a8%eb%93%a0-%ea%b2%83%eb%b8%94%eb%a1%9c%ed%84%b0-%eb%82%b4%eb%8b%ac-11%ec%9d%bc-dmts-2027-%ea%b0%9c/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%2597%2590%25ec%259d%25b4%25ec%25a0%2584%25ed%258b%25b1-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585%25ec%259d%2598-%25eb%25aa%25a8%25eb%2593%25a0-%25ea%25b2%2583%25eb%25b8%2594%25eb%25a1%259c%25ed%2584%25b0-%25eb%2582%25b4%25eb%258b%25ac-11%25ec%259d%25bc-dmts-2027-%25ea%25b0%259c","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우","published_at":"2026-10-22T02:50:42.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"Everything About 'Agentic Marketing'...Bloter to Host 'DMTS 2027' on the 11th of Next Month","summary":"Bloter & Media and Numbers Members will host the 'Digital Marketing & Technology Summit 2027 (DMTS 2027)' at L-Tower in Yangjae, Seoul on November 11. The event will focus on marketing strategies and practical outcomes utilizing AI agents and Generative Engine Optimization (GEO) technology.","topics":["marketing","ai","agentic ai","geo","digital marketing"],"geography":["KR"],"entities":[{"name":"Bloter & Media","canonical_id":"corp:kr:bloter-and-media","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Numbers Members","canonical_id":"corp:kr:numbers-members","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Gartner","canonical_id":"corp:us:gartner","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"TikTok Korea","canonical_id":"corp:kr:tiktok-korea","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:bytedance"}},{"name":"Nexon","canonical_id":"corp:kr:ncsoft","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"CJ Olive Young","canonical_id":"corp:kr:cj-olive-young","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:cj-group"}},{"name":"Google Korea","canonical_id":"corp:kr:google-korea","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:google"}},{"name":"Seoul","canonical_id":"location:kr:seoul","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Gartner predicts that by 2028, 33% of enterprise software will be equipped with agentic AI","as_of":"2028","as_of_explicit":true,"as_of_raw":"by 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management"}},{"id":"c5","statement":"Bloter & Media and Numbers Members will host the 'Digital Marketing & Technology Summit 2027 (DMTS 2027)' on the 6th floor Grace Hall of L-Tower in Yangjae, Seoul on November 11","as_of":"2026-11","as_of_explicit":false,"as_of_raw":"on November 11","source_type":"company_disclosure","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-11","insight":null},{"id":"c6","statement":"17 companies, including TikTok Korea, Nexon, CJ Olive Young, and Google Korea, will participate in the DMTS 2027 event","as_of":"2026-11","as_of_explicit":false,"as_of_raw":"on November 11","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":17,"unit":"개","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"Early bird discount pricing for advance registration for the DMTS 2027 event will be applied until November 3","as_of":"2026-11","as_of_explicit":false,"as_of_raw":"until November 3","source_type":"company_disclosure","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-11","insight":null}],"ai_emotional_context":{"valence":0.2,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"concerned","intensity":0.3}],"emotional_triggers":[{"claim_id":"c4","emotion":"concerned","reason":"uncertainty"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/d3b619b1-557a-4245-bc7b-59ca58dc10c3.png","alt":"AI 에이전트와 GEO 기술을 연결한 검색 생태계 및 마케팅 채널 분석 화면, 콘텐츠 최적화 흐름을 살펴보는 여성.","caption":"인공지능 에이전트와 생성형 엔진 최적화(GEO) 기술이 급부상 하고 있다. (사진=생성형 AI)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}