{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261022_dmts-2027-agentic-marketing-summit","canonical_url":"https://www.tech42.co.kr/%ec%97%90%ec%9d%b4%ec%a0%84%ed%8b%b1-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%eb%aa%a8%eb%93%a0-%ea%b2%83%eb%b8%94%eb%a1%9c%ed%84%b0-%eb%82%b4%eb%8b%ac-11%ec%9d%bc-dmts-2027-%ea%b0%9c/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%2597%2590%25ec%259d%25b4%25ec%25a0%2584%25ed%258b%25b1-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585%25ec%259d%2598-%25eb%25aa%25a8%25eb%2593%25a0-%25ea%25b2%2583%25eb%25b8%2594%25eb%25a1%259c%25ed%2584%25b0-%25eb%2582%25b4%25eb%258b%25ac-11%25ec%259d%25bc-dmts-2027-%25ea%25b0%259c","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우","published_at":"2026-10-22T02:50:42.000Z","updated_at":null,"language":"ko","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"'에이전틱 마케팅'의 모든 것…블로터, 내달 11일 'DMTS 2027' 개최","summary":"블로터앤미디어와 넘버스멤버스는 오는 11월 11일 서울 양재 엘타워에서 '디지털 마케팅 & 테크놀로지 서밋 2027(DMTS 2027)'을 개최한다. 이번 행사는 AI 에이전트와 생성형 엔진 최적화(GEO) 기술을 활용한 마케팅 전략과 실무 성과를 집중 조명한다.","topics":["마케팅","AI","에이전틱 AI","GEO","디지털 마케팅"],"geography":["KR"],"entities":[{"name":"블로터앤미디어","canonical_id":"corp:kr:bloter-and-media","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"넘버스멤버스","canonical_id":"corp:kr:numbers-members","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"가트너","canonical_id":"corp:us:gartner","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"틱톡코리아","canonical_id":"corp:kr:tiktok-korea","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:bytedance"}},{"name":"넥슨","canonical_id":"corp:kr:ncsoft","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"CJ올리브영","canonical_id":"corp:kr:cj-olive-young","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:cj-group"}},{"name":"구글코리아","canonical_id":"corp:kr:google-korea","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:google"}},{"name":"서울","canonical_id":"location:kr:seoul","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"가트너는 2028년이면 기업용 소프트웨어의 33%에 에이전틱 AI가 탑재될 것으로 전망한다","as_of":"2028","as_of_explicit":true,"as_of_raw":"2028년","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":33,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2028-12","insight":{"analyst_name":null,"analyst_affiliation":"가트너","confidence":"medium","forecast_horizon":"2028","sentiment":"bullish","reasoning":"에이전틱 AI 기술의 확산으로 기업용 소프트웨어에의 탑재율이 크게 증가할 것으로 예측"}},{"id":"c2","statement":"가트너는 2028년이면 일상 업무 결정의 최소 15%가 AI 에이전트에 의해 자율적으로 내려질 것으로 전망한다","as_of":"2028","as_of_explicit":true,"as_of_raw":"2028년","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":15,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2028-12","insight":{"analyst_name":null,"analyst_affiliation":"가트너","confidence":"medium","forecast_horizon":"2028","sentiment":"bullish","reasoning":"AI 에이전트의 자율성 증가로 업무 결정 과정에의 개입이 확대될 것으로 예측"}},{"id":"c3","statement":"2024년 에이전틱 AI 관련 수치는 1%에 못 미쳤다","as_of":"2024","as_of_explicit":true,"as_of_raw":"2024년","source_type":"industry_estimate","comparison":null,"type":"fact","figures":{"value":1,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"가트너는 2027년까지 에이전틱 AI 프로젝트의 40% 이상이 중도 취소될 것으로 전망한다","as_of":"2027","as_of_explicit":true,"as_of_raw":"2027년까지","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":40,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2027-12","insight":{"analyst_name":null,"analyst_affiliation":"가트너","confidence":"medium","forecast_horizon":"2027","sentiment":"bearish","reasoning":"비용 급증, 불분명한 사업 가치, 미흡한 리스크 관리로 인해 프로젝트 실패율이 높을 것으로 예측"}},{"id":"c5","statement":"블로터앤미디어와 넘버스멤버스는 오는 11월 11일 서울 양재 엘타워 6층 그레이스홀에서 '디지털 마케팅 & 테크놀로지 서밋 2027(DMTS 2027)'을 개최한다","as_of":"2026-11","as_of_explicit":false,"as_of_raw":"오는 11월 11일","source_type":"company_disclosure","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-11","insight":null},{"id":"c6","statement":"DMTS 2027 행사에는 틱톡코리아, 넥슨, CJ올리브영, 구글코리아 등 17개사가 참여한다","as_of":"2026-11","as_of_explicit":false,"as_of_raw":"오는 11월 11일","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":17,"unit":"개","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"DMTS 2027 행사 참가 사전 등록은 오는 11월 3일까지 얼리버드 할인가가 적용된다","as_of":"2026-11","as_of_explicit":false,"as_of_raw":"오는 11월 3일까지","source_type":"company_disclosure","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-11","insight":null}],"ai_emotional_context":{"valence":0.2,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"concerned","intensity":0.3}],"emotional_triggers":[{"claim_id":"c4","emotion":"concerned","reason":"uncertainty"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/d3b619b1-557a-4245-bc7b-59ca58dc10c3.png","alt":"AI 에이전트와 GEO 기술을 연결한 검색 생태계 및 마케팅 채널 분석 화면, 콘텐츠 최적화 흐름을 살펴보는 여성.","caption":"인공지능 에이전트와 생성형 엔진 최적화(GEO) 기술이 급부상 하고 있다. (사진=생성형 AI)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}