{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260908_dongdaemun-counterfeit-sns-live","canonical_url":"https://www.tech42.co.kr/%eb%8f%99%eb%8c%80%eb%ac%b8-%ec%a7%9d%ed%89%81-%ec%9d%b4%ec%a0%a0-sns%eb%a1%9c-%ec%88%a8%ec%97%88%eb%8b%a4%eb%a7%a4%ec%9d%bc-%eb%b0%a4-%eb%9d%bc%ec%9d%b4%eb%b8%8c%eb%b0%a9%ec%86%a1%ec%9d%b4/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%258f%2599%25eb%258c%2580%25eb%25ac%25b8-%25ec%25a7%259d%25ed%2589%2581-%25ec%259d%25b4%25ec%25a0%25a0-sns%25eb%25a1%259c-%25ec%2588%25a8%25ec%2597%2588%25eb%258b%25a4%25eb%25a7%25a4%25ec%259d%25bc-%25eb%25b0%25a4-%25eb%259d%25bc%25ec%259d%25b4%25eb%25b8%258c%25eb%25b0%25a9%25ec%2586%25a1%25ec%259d%25b4","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우","published_at":"2026-09-08T23:31:40.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"Dongdaemun Counterfeits Now Hide Behind Social Media…Live Broadcasts Become the New Battlefield Every Night","summary":"Dongdaemun's counterfeit goods distribution is shifting from offline sales to social media live broadcasts, expanding the enforcement blind spot. In 2025, the scale of counterfeit goods seizures increased 32-fold compared to the previous year, with the proportion of detections via social media reaching 13 times that of open marketplaces.","topics":["intellectual property rights","counterfeit goods","social media","dongdaemun","crackdown"],"geography":["KR","CN","EU"],"entities":[{"name":"Intellectual Property Office","canonical_id":"org:kr:kiip","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Korean Intellectual Property Office","canonical_id":"org:kr:kipo","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Jang Cheol-min","canonical_id":"person:kr:jang-cheol-min","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Korea Intellectual Property Protection 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Association","canonical_id":"org:kr:kfai","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Dongdaemun","canonical_id":"location:kr:dongdaemun","type":"location","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"China","canonical_id":"location:cn:china","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"EU","canonical_id":"location:eu:european-union","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"During a crackdown concentrated on July 20-21, 2023, 1,230 counterfeit items from 41 brands were seized, with a genuine product value of ₩20 billion","as_of":"2023-07","as_of_explicit":true,"as_of_raw":"July 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year","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025","source_type":"government_official","comparison":"previous_year_same_period","type":"fact","figures":{"value":432600000000,"unit":"KRW","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"In 2025, 17,000 counterfeit items were detected via social media, with a genuine product value of ₩12.7 billion","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":12700000000,"unit":"KRW","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"As of August 2024, counterfeit goods detected on social media numbered 115,841 cases, accounting for 60.4% of all online counterfeit goods detections","as_of":"2024-08","as_of_explicit":true,"as_of_raw":"through August 2024","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":60.4,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"As of August 2024, the number of detections via social media was 13 times higher than that of open marketplaces during the same period","as_of":"2024-08","as_of_explicit":true,"as_of_raw":"through August 2024","source_type":"government_official","comparison":"open_market_same_period","type":"fact","figures":{"value":13,"unit":"times","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"The vacancy rate of small shops in the Dongdaemun area rose from 10.9% in Q2 2025 to 14.9% in Q3","as_of":"2025-Q3","as_of_explicit":true,"as_of_raw":"Q2 2025","source_type":"government_official","comparison":"previous_quarter","type":"fact","figures":{"value":14.9,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c8","statement":"Clothing expenditure in 2025 decreased by 5.2% compared to the previous year","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025","source_type":"government_official","comparison":"previous_year_same_period","type":"fact","figures":{"value":5.2,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c9","statement":"In 2025 alone, 117,000 counterfeit K-brand items were seized, with 97.7% of them originating from China","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":97.7,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c10","statement":"As of 2021, the global trade volume of counterfeit goods was $467 billion (approximately ₩642 trillion), accounting for 2.3% of total global trade imports","as_of":"2021","as_of_explicit":true,"as_of_raw":"as of 2021","source_type":"research_paper","comparison":null,"type":"fact","figures":{"value":467000000000,"unit":"USD","approximate":false,"converted":{"value":642000000000000,"unit":"KRW"}},"expiry_hint":null,"insight":null},{"id":"c11","statement":"The Fashion IP Center, launched on June 4, 2024, blocked approximately 5,300 cases of online counterfeit goods distribution and seized about 20,000 counterfeit items in China within six months","as_of":"2024-12","as_of_explicit":false,"as_of_raw":"within six months of launch","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":5300,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c12","statement":"The trademark law amended in 2020 requires up to triple damages for intentional infringement and raised the ceiling for statutory damage claims to ₩100 million","as_of":"2020","as_of_explicit":true,"as_of_raw":"2020","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":100000000,"unit":"KRW","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c13","statement":"In 2008, 178 million counterfeit items were seized at customs across the EU's 27 member states, a 125% increase from the previous year","as_of":"2008","as_of_explicit":true,"as_of_raw":"2008","source_type":"government_official","comparison":"previous_year_same_period","type":"fact","figures":{"value":125,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":-0.4,"arousal":0.6,"primary_emotions":[{"emotion":"concerned","intensity":0.7},{"emotion":"skeptical","intensity":0.5}],"secondary_emotions":[{"emotion":"vigilant","intensity":0.4}],"emotional_triggers":[{"claim_id":"c3","emotion":"concerned","reason":"significant_negative_metric"},{"claim_id":"c6","emotion":"skeptical","reason":"uncertainty"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/018a83db-e871-4f8d-882b-5b3732f7d43a.png","alt":"동대문 새빛시장 노점 인근에서 판매자가 태블릿으로 명품 브랜드 가방 사진을 보여주고, 승합차 안에는 명품 브랜드 상자들이 가득 실려 있다.","caption":"동대문 새빛시장은 점차 '회색지대'로 변해가고 있다. (사진=생성형 AI)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}