{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260908_dongdaemun-counterfeit-sns-live","canonical_url":"https://www.tech42.co.kr/%eb%8f%99%eb%8c%80%eb%ac%b8-%ec%a7%9d%ed%89%81-%ec%9d%b4%ec%a0%a0-sns%eb%a1%9c-%ec%88%a8%ec%97%88%eb%8b%a4%eb%a7%a4%ec%9d%bc-%eb%b0%a4-%eb%9d%bc%ec%9d%b4%eb%b8%8c%eb%b0%a9%ec%86%a1%ec%9d%b4/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%258f%2599%25eb%258c%2580%25eb%25ac%25b8-%25ec%25a7%259d%25ed%2589%2581-%25ec%259d%25b4%25ec%25a0%25a0-sns%25eb%25a1%259c-%25ec%2588%25a8%25ec%2597%2588%25eb%258b%25a4%25eb%25a7%25a4%25ec%259d%25bc-%25eb%25b0%25a4-%25eb%259d%25bc%25ec%259d%25b4%25eb%25b8%258c%25eb%25b0%25a9%25ec%2586%25a1%25ec%259d%25b4","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우","published_at":"2026-09-08T23:31:40.000Z","updated_at":null,"language":"ko","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"동대문 짝퉁, 이젠 SNS로 숨었다…매일 밤 라이브방송이 '신 전쟁터'","summary":"동대문 짝퉁 유통이 오프라인에서 SNS 라이브방송으로 이동하며 단속 사각지대가 확대되고 있다. 2025년 위조상품 적발 규모는 전년 대비 32배 증가했으며, 특히 SNS 경로의 적발 비중이 오픈마켓의 13배에 달하는 것으로 나타났다.","topics":["지식재산권","위조상품","SNS","동대문","단속"],"geography":["KR","CN","EU"],"entities":[{"name":"지식재산처","canonical_id":"org:kr:kiip","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"특허청","canonical_id":"org:kr:kipo","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"장철민","canonical_id":"person:kr:jang-cheol-min","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"한국지식재산보호원","canonical_id":"org:kr:kipa","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"관세청","canonical_id":"org:kr:kcs","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"OECD","canonical_id":"org:xx:oecd","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"EUIPO","canonical_id":"org:eu:euipe","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"한국패션산업협회","canonical_id":"org:kr:kfai","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"동대문","canonical_id":"location:kr:dongdaemun","type":"location","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"중국","canonical_id":"location:cn:china","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"EU","canonical_id":"location:eu:european-union","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"2023년 7월 20일과 21일 집중 단속에서 41개 브랜드 위조품 1,230점을 압수했으며, 정품가액은 200억 원이었다","as_of":"2023-07","as_of_explicit":true,"as_of_raw":"2023년 7월","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":20000000000,"unit":"KRW","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"2025년 한 해 동안 상표권 침해사범 388명이 형사입건되어 전년보다 26% 늘었다","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025년","source_type":"government_official","comparison":"previous_year_same_period","type":"fact","figures":{"value":26,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"2025년 압수한 위조상품은 14만 3천여 점으로, 정품가액 4,326억 원이며 전년 대비 32배 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많았다","as_of":"2024-08","as_of_explicit":true,"as_of_raw":"2024년 8월까지","source_type":"government_official","comparison":"open_market_same_period","type":"fact","figures":{"value":13,"unit":"times","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"2025년 2분기 동대문 일대 소규모 상가 공실률은 10.9%에서 3분기 14.9%로 상승했다","as_of":"2025-Q3","as_of_explicit":true,"as_of_raw":"2025년 2분기","source_type":"government_official","comparison":"previous_quarter","type":"fact","figures":{"value":14.9,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c8","statement":"2025년 의류비 지출은 전년 대비 5.2% 줄었다","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025년","source_type":"government_official","comparison":"previous_year_same_period","type":"fact","figures":{"value":5.2,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c9","statement":"2025년 한 해 K브랜드 위조물품 11만 7천 점이 적발되었으며, 이 중 중국에서 온 것이 97.7%였다","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025년","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":97.7,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c10","statement":"2021년 기준 전 세계 위조상품 무역 규모는 4,670억 달러(약 642조 원)로, 전 세계 무역 총수입액의 2.3%에 해당했다","as_of":"2021","as_of_explicit":true,"as_of_raw":"2021년 기준","source_type":"research_paper","comparison":null,"type":"fact","figures":{"value":467000000000,"unit":"USD","approximate":false,"converted":{"value":642000000000000,"unit":"KRW"}},"expiry_hint":null,"insight":null},{"id":"c11","statement":"2024년 6월 4일 출범한 패션IP센터는 6개월간 온라인 위조상품 유통 5,300여 건을 차단하고 중국 내 위조상품 약 2만 점을 압수했다","as_of":"2024-12","as_of_explicit":false,"as_of_raw":"출범 후 6개월간","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":5300,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c12","statement":"2020년 개정된 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늘었다","as_of":"2008","as_of_explicit":true,"as_of_raw":"2008년","source_type":"government_official","comparison":"previous_year_same_period","type":"fact","figures":{"value":125,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":-0.4,"arousal":0.6,"primary_emotions":[{"emotion":"concerned","intensity":0.7},{"emotion":"skeptical","intensity":0.5}],"secondary_emotions":[{"emotion":"vigilant","intensity":0.4}],"emotional_triggers":[{"claim_id":"c3","emotion":"concerned","reason":"significant_negative_metric"},{"claim_id":"c6","emotion":"skeptical","reason":"uncertainty"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/018a83db-e871-4f8d-882b-5b3732f7d43a.png","alt":"동대문 새빛시장 노점 인근에서 판매자가 태블릿으로 명품 브랜드 가방 사진을 보여주고, 승합차 안에는 명품 브랜드 상자들이 가득 실려 있다.","caption":"동대문 새빛시장은 점차 '회색지대'로 변해가고 있다. 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