{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260513_netflix-ad-tier-250million-users","canonical_url":"https://www.tech42.co.kr/%ea%b4%91%ea%b3%a0-%eb%b3%b4%eb%a9%b4-%ec%8b%b8%eb%8b%a4-%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4%ec%9d%98-%eb%b0%98%ec%a0%84-2%ec%96%b5-5%ec%b2%9c%eb%a7%8c-%eb%aa%85-%ed%99%80/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b4%2591%25ea%25b3%25a0-%25eb%25b3%25b4%25eb%25a9%25b4-%25ec%258b%25b8%25eb%258b%25a4-%25eb%2584%25b7%25ed%2594%258c%25eb%25a6%25ad%25ec%258a%25a4%25ec%259d%2598-%25eb%25b0%2598%25ec%25a0%2584-2%25ec%2596%25b5-5%25ec%25b2%259c%25eb%25a7%258c-%25eb%25aa%2585-%25ed%2599%2580","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"앨리스","published_at":"2026-05-13T23:41:49.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"\"Watch ads and save money\" Netflix's turnaround... The power of 'cost-effective' plan that captivated 250 million people","summary":"Netflix announced that its ad-supported plan has surpassed 250 million monthly active users. This represents more than a 2.5-fold increase from 94 million users last year within just one year.","topics":["streaming","ott","advertising","subscription service"],"geography":["US","TH","ID"],"entities":[{"name":"Netflix","canonical_id":"corp:us:netflix","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Thailand","canonical_id":"location:th:thailand","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Indonesia","canonical_id":"location:id:indonesia","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Texas Attorney General","canonical_id":"org:us:texas-attorney-general","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Netflix's ad-supported plan has surpassed 250 million monthly active users","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"User numbers have surged more than 2.5 times in just one year from 94 million last year","as_of":"2025","as_of_explicit":false,"as_of_raw":"last year","source_type":"company_disclosure","comparison":"previous_year_same_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"About 60% of new subscribers are choosing the ad-supported plan","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"More than 80% of ad-supported plan users show high loyalty by accessing weekly","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"Plans to additionally introduce ad-supported plans in 15 countries including Thailand and Indonesia starting next year","as_of":"2027","as_of_explicit":false,"as_of_raw":"next year","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"Texas Attorney General filed a lawsuit alleging that Netflix illegally sold users' personal data to advertising technology companies without user consent","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"recently","source_type":"government_official","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}