{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"2026년 5월","statement":"넷플릭스 광고형 요금제의 월간 활성 사용자가 2억 5,000만 명을 돌파했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2025","figures":null,"insight":null,"as_of_raw":"지난해","statement":"지난해 9,400만 명 수준이었던 사용자 수가 불과 1년 만에 2.5배 이상 폭증했다","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"2026년 5월","statement":"신규 가입자의 약 60%가 광고형 요금제를 선택하고 있다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"2026년 5월","statement":"광고형 요금제 이용자 중 80% 이상이 매주 접속할 정도로 높은 충성도를 보이고 있다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c5","type":"future_plan","as_of":"2027","figures":null,"insight":null,"as_of_raw":"내년","statement":"내년부터 태국, 인도네시아 등 15개국에 광고 요금제를 추가 도입할 계획이다","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2026-05","figures":null,"insight":null,"as_of_raw":"최근","statement":"텍사스주 검찰은 넷플릭스가 이용자의 동의 없이 개인 데이터를 광고 기술 업체에 불법 판매했다며 소송을 제기했다","comparison":null,"expiry_hint":null,"source_type":"government_official","as_of_explicit":false}],"topics":["스트리밍","OTT","광고","구독서비스"],"summary":"넷플릭스가 광고형 요금제 월간 활성 사용자가 2억 5,000만 명을 돌파했다고 발표했다. 이는 지난해 9,400만 명에서 1년 만에 2.5배 이상 증가한 수치다.","entities":[{"name":"넷플릭스","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:netflix","role_in_article":"primary_subject"},{"name":"태국","type":"location","metadata":{"parent":null,"ticker":null},"canonical_id":"location:th:thailand","role_in_article":"mentioned"},{"name":"인도네시아","type":"location","metadata":{"parent":null,"ticker":null},"canonical_id":"location:id:indonesia","role_in_article":"mentioned"},{"name":"텍사스주 검찰","type":"organization","metadata":{"parent":null,"ticker":null},"canonical_id":"org:us:texas-attorney-general","role_in_article":"source"}],"headline":"\"광고 보면 싸다\" 넷플릭스의 반전… 2억 5천만 명 홀린 '가성비' 요금제의 위력","geography":["US","TH","ID"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"앨리스","language":"ko","publisher":{"name":"테크42","type":"online","domain":"www.tech42.co.kr"},"article_id":"tech42_20260513_netflix-ad-tier-250million-users","updated_at":null,"originality":"self_produced","article_type":"straight_news","published_at":"2026-05-13T23:41:49.000Z","canonical_url":"https://www.tech42.co.kr/%ea%b4%91%ea%b3%a0-%eb%b3%b4%eb%a9%b4-%ec%8b%b8%eb%8b%a4-%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4%ec%9d%98-%eb%b0%98%ec%a0%84-2%ec%96%b5-5%ec%b2%9c%eb%a7%8c-%eb%aa%85-%ed%99%80/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b4%2591%25ea%25b3%25a0-%25eb%25b3%25b4%25eb%25a9%25b4-%25ec%258b%25b8%25eb%258b%25a4-%25eb%2584%25b7%25ed%2594%258c%25eb%25a6%25ad%25ec%258a%25a4%25ec%259d%2598-%25eb%25b0%2598%25ec%25a0%2584-2%25ec%2596%25b5-5%25ec%25b2%259c%25eb%25a7%258c-%25eb%25aa%2585-%25ed%2599%2580"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}