{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260325_openai-sora-app-shutdown","canonical_url":"https://www.tech42.co.kr/%ec%98%a4%ed%94%88ai-%ec%86%8c%eb%9d%bc-%ec%95%b1-%ec%a2%85%eb%a3%8c-%ec%88%98%ec%88%9c%ec%98%81%ec%83%81-%ec%83%9d%ec%84%b1-%ec%a0%91%ea%b3%a0-%ea%b8%b0%ec%97%85%ec%9a%a9-ai%c2%b7%eb%a1%9c/","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-03-25T00:42:00.000Z","updated_at":null,"language":"ko","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"오픈AI, 소라 앱 종료 수순…영상 생성 접고 기업용 AI·로보틱스에 무게","summary":"오픈AI가 생성형 영상 서비스 '소라'의 독립 앱과 API를 중단한다고 발표했다. 이에 따라 디즈니와의 10억달러 투자 계획도 무산되며, 오픈AI는 기업용 AI와 로보틱스에 집중하는 방향으로 전략을 선회하고 있다.","topics":["AI","기술","기업전략","영상생성","로보틱스"],"geography":["US"],"entities":[{"name":"오픈AI","canonical_id":"corp:us:openai","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"디즈니","canonical_id":"corp:us:walt-disney-company","type":"company","role_in_article":"mentioned","metadata":{"ticker":"DIS","parent":null}},{"name":"소라","canonical_id":"product:us:sora","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:us:openai"}},{"name":"구글","canonical_id":"corp:us:google","type":"company","role_in_article":"mentioned","metadata":{"ticker":"GOOGL","parent":"corp:us:alphabet"}},{"name":"앱피겨스","canonical_id":"corp:us:appfigures","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"오픈AI가 생성형 영상 서비스 '소라'의 독립 앱과 관련 API를 중단한다","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"2026년 3월","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null},{"id":"c2","statement":"소라의 신규 다운로드는 지난해 12월 전월 대비 32% 감소했다","as_of":"2025-12","as_of_explicit":true,"as_of_raw":"지난해 12월","source_type":"industry_estimate","comparison":"previous_month","type":"fact","figures":{"value":32,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c3","statement":"올해 1월에는 감소 폭이 45%로 확대됐다","as_of":"2026-01","as_of_explicit":true,"as_of_raw":"올해 1월","source_type":"industry_estimate","comparison":"previous_month","type":"fact","figures":{"value":45,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c4","statement":"같은 기간 소비자 지출도 32% 줄어들었다","as_of":"2026-01","as_of_explicit":false,"as_of_raw":"같은 기간","source_type":"industry_estimate","comparison":"previous_period","type":"fact","figures":{"value":32,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c5","statement":"디즈니는 지난해 말 오픈AI와 3년 라이선스 계약을 맺고 200개 이상 캐릭터를 소라와 챗GPT 이미지에 제공하는 방안을 추진했다","as_of":"2025-12","as_of_explicit":true,"as_of_raw":"지난해 말","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":200,"unit":"개","approximate":false,"converted":null},"expiry_hint":null},{"id":"c6","statement":"디즈니가 10억달러를 투자하고 디즈니+에서 선별된 팬 제작 영상을 유통하는 방안까지 검토한 것으로 알려졌다","as_of":"2025","as_of_explicit":false,"as_of_raw":"지난해","source_type":"unnamed_source","comparison":null,"type":"fact","figures":{"value":1000000000,"unit":"USD","approximate":false,"converted":null},"expiry_hint":null},{"id":"c7","statement":"10억달러 투자 계획도 더는 추진되지 않게 됐다","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"2026년 3월","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":1000000000,"unit":"USD","approximate":false,"converted":null},"expiry_hint":null}]},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"archival","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}