{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260726_strategy-games-mobile-market","canonical_url":"https://www.tech42.co.kr/%ec%a0%84%eb%9e%b5-%ea%b2%8c%ec%9e%84%ec%9d%b4-%ec%a0%90%eb%a0%b9%ed%95%9c-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ea%b2%8c%ec%9e%84-%ec%8b%9c%ec%9e%a5-%ec%9c%a0%ec%a0%80%eb%93%a4%ec%9d%80-%ec%83%9d%ec%a1%b4/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%25a0%2584%25eb%259e%25b5-%25ea%25b2%258c%25ec%259e%2584%25ec%259d%25b4-%25ec%25a0%2590%25eb%25a0%25b9%25ed%2595%259c-%25eb%25aa%25a8%25eb%25b0%2594%25ec%259d%25bc-%25ea%25b2%258c%25ec%259e%2584-%25ec%258b%259c%25ec%259e%25a5-%25ec%259c%25a0%25ec%25a0%2580%25eb%2593%25a4%25ec%259d%2580-%25ec%2583%259d%25ec%25a1%25b4","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-07-26T23:20:51.000Z","updated_at":null,"language":"en","article_type":"analysis","originality":"self_produced"},"content":{"headline":"Strategy Games Take Over Mobile Game Market as Users Choose 'Survival'","summary":"In the 2026 mobile game market, the strategy genre is rapidly rising, threatening RPG's dominant position. According to data from AirBridge and Sensor Tower, strategy games are showing growth in both revenue share and downloads, maximizing user retention through multi-layered monetization strategies and live operations.","topics":["mobile games","strategy games","RPG","game market analysis","monetization"],"geography":["KR","US","JP","CN","GB","DE","FR","IN","PK"],"entities":[{"name":"Whiteout Survival","canonical_id":"product:kr:whiteout-survival","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Last War: Survival","canonical_id":"product:kr:last-war-survival","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"AirBridge","canonical_id":"corp:kr:airbridge","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Sensor 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market","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025","source_type":"industry_estimate","comparison":null,"type":"fact","figures":{"value":1680000000,"unit":"USD","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c8","statement":"Total game downloads in 2025 reached 52 billion, of which 42 billion occurred on Google Play alone","as_of":"2025","as_of_explicit":true,"as_of_raw":"2025","source_type":"industry_estimate","comparison":null,"type":"fact","figures":{"value":52000000000,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c9","statement":"Google Play download volume was more than four times higher than that of the Apple App Store","as_of":"2025","as_of_explicit":false,"as_of_raw":"2025","source_type":"industry_estimate","comparison":"apple_app_store","type":"fact","figures":{"value":4,"unit":"ratio","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c10","statement":"In terms of revenue, the App Store's in-app purchase (IAP) revenue was found to be 75% higher than Google Play's","as_of":"2025","as_of_explicit":false,"as_of_raw":"2025","source_type":"industry_estimate","comparison":"google_play","type":"fact","figures":{"value":75,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c11","statement":"In the U.S. and Japan, play time, which had declined in 2024, turned back to growth","as_of":"2025","as_of_explicit":false,"as_of_raw":"2025","source_type":"industry_estimate","comparison":"previous_year_2024","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c12","statement":"Among the top 100 highest-grossing mobile games worldwide in 2025, 83% simultaneously operated 5 to 7 monetization strategies, maximizing both revenue and user 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