{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261020_hotels-com-ai-business-mode","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-%ed%98%b8%ed%85%94-%ec%98%88%ec%95%bd%eb%8f%84-%ea%b0%9c%ec%9d%b8%ed%99%94-%ec%8b%9c%eb%8c%80%ed%98%b8%ed%85%94%ec%8a%a4%eb%8b%b7%ec%bb%b4-ai%c2%b7/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-%25ed%2598%25b8%25ed%2585%2594-%25ec%2598%2588%25ec%2595%25bd%25eb%258f%2584-%25ea%25b0%259c%25ec%259d%25b8%25ed%2599%2594-%25ec%258b%259c%25eb%258c%2580%25ed%2598%25b8%25ed%2585%2594%25ec%258a%25a4%25eb%258b%25b7%25ec%25bb%25b4-ai%25c2%25b7","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-10-20T04:49:16.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"[On-site] \"The Era of Personalized Hotel Booking\"...Hotels.com Evolves Platform with AI and Business Mode","summary":"Hotels.com has announced a strategy to enhance the convenience of booking for business trips and personal travel through its 'Business Mode' and generative AI features. It also unveiled its proprietary data-based 2027 travel trends and plans to expand its platform through the acquisition of AI startup 'Layla'.","topics":["travel","ai","platform","hotel booking","business travel"],"geography":["KR","GLOBAL"],"entities":[{"name":"Hotels.com","canonical_id":"corp:us:hotels-com","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:us:expedia-group"}},{"name":"Expedia Group","canonical_id":"corp:us:expedia-group","type":"company","role_in_article":"parent_company","metadata":{"ticker":"EXPE","parent":null}},{"name":"Lavinia Rajaram","canonical_id":"person:us:lavinia-rajaram","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Layla","canonical_id":"corp:us:layla","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:expedia-group"}},{"name":"Burger 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행사장에서 발표하는 모습","caption":"20일 서울 레스케이프 호텔에서 열린 호텔스닷컴의 ‘언팩 ’27(Unpack ’27)’ 발표에 나선 라비니아 라자람(Lavinia Rajaram) 익스피디아그룹(Expedia Group) 아시아 지역 PR 총괄은 2027년 여행 전망에 앞서 호텔스닷컴의 서비스 개선 방향과 비즈니스 전략을 소개했다. (사진=테크42)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"breaking","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}