{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261013_dmi-2027-park-hyun-young-ai-consumer-trends","canonical_url":"https://www.tech42.co.kr/dmi-2027-%ed%98%84%ec%9e%a5-%eb%b0%95%ed%98%84%ec%98%81-%ec%83%9d%ed%99%9c%eb%b3%80%ed%99%94%ea%b4%80%ec%b8%a1%ec%86%8c-%ec%86%8c%ec%9e%a5-ai-%ec%8b%9c%eb%8c%80-%ea%b8%b0%ec%97%85-%ea%b2%bd/?utm_source=rss&utm_medium=rss&utm_campaign=dmi-2027-%25ed%2598%2584%25ec%259e%25a5-%25eb%25b0%2595%25ed%2598%2584%25ec%2598%2581-%25ec%2583%259d%25ed%2599%259c%25eb%25b3%2580%25ed%2599%2594%25ea%25b4%2580%25ec%25b8%25a1%25ec%2586%258c-%25ec%2586%258c%25ec%259e%25a5-ai-%25ec%258b%259c%25eb%258c%2580-%25ea%25b8%25b0%25ec%2597%2585-%25ea%25b2%25bd","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호","published_at":"2026-10-13T02:12:55.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"[DMI 2027 On-Site] Park Hyun-young, Director of the Lifestyle Change Observatory, \"In the AI Era, Corporate Competitiveness Is About Trustworthiness, Not Freshness\"","summary":"Park Hyun-young, Director of the Lifestyle Change Observatory, analyzed consumer anxiety in the AI era and the pursuit of 'certain choices' in a keynote speech at DMI 2027, diagnosing that corporate competitiveness is shifting from freshness to trustworthiness.","topics":["marketing","consumer trends","ai","wellness","retirees"],"geography":["KR"],"entities":[{"name":"Park Hyun-young","canonical_id":"person:kr:park-hyun-young","type":"person","role_in_article":"primary_subject","metadata":{}},{"name":"Lifestyle Change Observatory","canonical_id":"org:kr:life-change-observation-institute","type":"organization","role_in_article":"mentioned","metadata":{}},{"name":"DMI 2027","canonical_id":"org:kr:dmi-2027","type":"organization","role_in_article":"mentioned","metadata":{}},{"name":"Costco","canonical_id":"corp:us:costco","type":"company","role_in_article":"mentioned","metadata":{}},{"name":"Adobe","canonical_id":"corp:us:adobe","type":"company","role_in_article":"mentioned","metadata":{}},{"name":"Hyundai Motor","canonical_id":"corp:kr:hyundai-motor","type":"company","role_in_article":"mentioned","metadata":{"ticker":"005380.KS"}},{"name":"Notion","canonical_id":"corp:us:notion","type":"company","role_in_article":"mentioned","metadata":{}},{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"mentioned","metadata":{"ticker":"005930.KS"}}],"claims":[{"id":"c1","statement":"DMI 2027, now in its 8th year, is being held under the theme 'AI, Rewriting Everything About Business'","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"media_report","comparison":null,"type":"fact","figures":{"value":8,"unit":"회","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"DMI 2027 was held on the 13th at El Tower in Yangjae-dong, Seoul","as_of":"2026-10","as_of_explicit":true,"as_of_raw":"the 13th","source_type":"media_report","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"'2027 Trend Note' was published last September","as_of":"2026-09","as_of_explicit":true,"as_of_raw":"last September","source_type":"media_report","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"About 70% of respondents said they would continue earning income even if they had sufficient financial means","as_of":"2026","as_of_explicit":false,"as_of_raw":"2026","source_type":"media_report","comparison":null,"type":"fact","figures":{"value":70,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":{"analyst_name":"박현영","analyst_affiliation":"생활변화관측소","confidence":"medium","forecast_horizon":"long_term","sentiment":"neutral","reasoning":"Driven by the desire to maintain life's rhythm and continue fulfilling a social role"}},{"id":"c5","statement":"In 2016, retirement and old age were used almost synonymously, but recently words related to retirement such as certifications, jobs, and occupations have emerged","as_of":"2026","as_of_explicit":true,"as_of_raw":"in 2016","source_type":"media_report","comparison":"previous_year_same_period","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"The smartphone and app-centered era from 2010 to 2025 is described as a period that advanced consumers' lifestyles through new experiences and products","as_of":"2025","as_of_explicit":true,"as_of_raw":"from 2010 to 2025","source_type":"media_report","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.2,"arousal":0.3,"primary_emotions":[{"emotion":"calm","intensity":0.8}],"secondary_emotions":[{"emotion":"curious","intensity":0.5}],"emotional_triggers":[]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/004d5265-bb1c-4845-a3f7-9cc576c3f8f0.jpg","alt":"AI와 AX를 주제로 열린 콘퍼런스에서 발표자가 발표하는 모습과 노트북을 켜놓고 경청하는 참석자들이 테이블에 앉아 있다.","caption":"올해 8회째를 맞은 DMI 2027은 'AI, 비즈니스의 모든 것을 다시 쓰다'를 주제로 AI 기술이 기업의 업무 방식과 마케팅 전략, 고객 경험에 미치는 변화를 조명하는 행사다. (사진=테크42)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}