{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"samsung-news_20260420_raise-the-bar-campaign-joe-cole","canonical_url":"https://news.samsung.com/kr/%ec%82%bc%ec%84%b1%ec%a0%84%ec%9e%90-%e8%8b%b1-%ec%b6%95%ea%b5%ac-%ec%a0%84%ec%84%a4-%ec%a1%b0-%ec%bd%9c%ea%b3%bc-%eb%a0%88%ec%9d%b4%ec%a6%88-%eb%8d%94-%eb%b0%94-%ec%ba%a0%ed%8e%98%ec%9d%b8","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-04-20T13:45:56.000Z","updated_at":null,"language":"en","article_type":"press_release_based","originality":"self_produced"},"content":{"headline":"Samsung Electronics Launches 'Raise the Bar' Campaign with English Football Legend Joe Cole… \"Innovating Local Pub Viewing Experiences\"","summary":"Samsung Electronics announced that it is running the 'Raise the Bar' campaign with former England national team player Joe Cole to improve the viewing environment at local pubs in the UK. Eleven pubs selected through a consumer vote will receive Samsung TVs and upgrade benefits.","topics":["marketing","tv","sports","uk"],"geography":["KR","GB"],"entities":[{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"Joe Cole","canonical_id":"person:gb:joe-cole","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Ahead of the summer football season, Samsung Electronics is partnering with former England national team player Joe Cole to run the 'Raise the Bar' campaign aimed at improving the viewing environment at local pubs in the UK","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"ahead of the summer football season","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-09","insight":null},{"id":"c2","statement":"Samsung Electronics held a nationwide vote in which consumers directly nominated pubs in need of an upgrade, ultimately selecting 11 pubs","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"April 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":11,"unit":"개","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"Ten of the selected pubs will receive Samsung TVs and marketing support","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"April 2026","source_type":"company_plan","comparison":null,"type":"future_plan","figures":{"value":10,"unit":"곳","approximate":false,"converted":null},"expiry_hint":"2026-09","insight":null}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.3}],"emotional_triggers":[]}},"provenance":{"source_chain":["company_newsroom"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"archival","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}