{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"예산 재배분 이후","statement":"수파리드가 제시한 인테리어 리모델링 고객 사례에서 예산 재배분 이후 내방상담이 약 2.8배 늘었다","comparison":"previous_performance","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"심리상담센터 사례","statement":"심리상담센터 사례에서 ROAS가 2배 이상 개선됐다","comparison":"previous_performance","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"당시 경험","statement":"계약 CPA를 개선해 10배의 효율 개선 가능성을 확인했다","comparison":"previous_performance","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"5개월 만에","statement":"수파리드는 5개월 만에 15건의 계약과 2억8000만원 규모의 취급고를 기록했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c5","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"대행매출 MRR은 3300만원 수준을 만들어 내고 있다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2026-04","figures":null,"insight":null,"as_of_raw":"현재","statement":"고객 유입 중 기존 고객 또는 소개 기반 유입 비중이 절반 이상이다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["스타트업","마케팅","AI","B2C","퍼포먼스마케팅"],"summary":"수파리드 하아얀 대표가 오프라인 상담형 B2C 시장에서 광고와 계약 데이터 단절 문제를 해결하는 AI 에이전트 기반 성장 자동화 솔루션을 개발하고 있다고 밝혔다.","entities":[{"name":"수파리드","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:suparid","role_in_article":"primary_subject"},{"name":"하아얀","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:ha-ah-yan","role_in_article":"quoted"},{"name":"김두용","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:kr:kim-du-yong","role_in_article":"mentioned"},{"name":"앤틀러 코리아","type":"organization","metadata":{"parent":null,"ticker":null},"canonical_id":"org:kr:antler-korea","role_in_article":"mentioned"},{"name":"아파트멘터리","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:apartmentary","role_in_article":"mentioned"},{"name":"컬리","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:kurly","role_in_article":"mentioned"},{"name":"인터브랜드","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:interbrand","role_in_article":"mentioned"}],"headline":"[인터뷰] \"광고비는 쓰는데 계약은 왜 안 늘까\"… 하아얀 수파리드 대표 \"고관여 B2C 시장의 빈틈을 아세요?\"","geography":["KR"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"황정호 기자","language":"ko","publisher":{"name":"테크42","type":"online","domain":"tech42.co.kr"},"article_id":"tech42_20260429_suparid-ceo-interview-b2c-marketing","updated_at":null,"originality":"self_produced","article_type":"interview","published_at":"2026-04-29T00:00:47.000Z","canonical_url":"https://www.tech42.co.kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-%ea%b4%91%ea%b3%a0%eb%b9%84%eb%8a%94-%ec%93%b0%eb%8a%94%eb%8d%b0-%ea%b3%84%ec%95%bd%ec%9d%80-%ec%99%9c-%ec%95%88-%eb%8a%98%ea%b9%8c-%ed%95%98/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25b8%25ed%2584%25b0%25eb%25b7%25b0-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584%25eb%258a%2594-%25ec%2593%25b0%25eb%258a%2594%25eb%258d%25b0-%25ea%25b3%2584%25ec%2595%25bd%25ec%259d%2580-%25ec%2599%259c-%25ec%2595%2588-%25eb%258a%2598%25ea%25b9%258c-%25ed%2595%98"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}