{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"news.samsung.com_20261027_samsung-ai-subscription-launch","canonical_url":"https://news.samsung.com/kr/%ec%82%bc%ec%84%b1-ai-%ea%b5%ac%eb%8f%85%e2%91%a0-%ea%b5%ac%eb%a7%a4-%ec%9d%b4%ed%9b%84%ea%b9%8c%ec%a7%80-%ec%b1%85%ec%9e%84%ec%a7%84%eb%8b%a4%eb%b0%b0%ec%86%a1%c2%b7%ec%84%a4%ec%b9%98","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-10-27T08:00:00.000Z","updated_at":null,"language":"en","article_type":"press_release_based","originality":"press_release_rewrite"},"content":{"headline":"[Samsung AI Subscription ①] Taking Responsibility Beyond the Purchase... Customized Care Completed with the 'Three Elements' of Delivery, Installation, and Service","summary":"To mark the second anniversary of its home appliance subscription launch, Samsung Electronics has revamped its service into 'Samsung AI Subscription,' announcing customized care spanning delivery, installation, and after-sales service, as well as an expansion into the B2B market. One in three major home appliances is now sold via subscription, and service awareness has risen to 71%.","topics":["home appliances","subscription service","ai appliances","b2b"],"geography":["KR"],"entities":[{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"Samsung AI Subscription","canonical_id":"product:kr:samsung-ai-subscription","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"Blue Pass","canonical_id":"product:kr:blue-pass","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}}],"claims":[{"id":"c1","statement":"Samsung Electronics first introduced the 'Samsung AI Subscription Club' in 2024, entering the home appliance subscription market","as_of":"2024","as_of_explicit":true,"as_of_raw":"in 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2024 to 71% in July of this year","as_of":"2026-07","as_of_explicit":true,"as_of_raw":"July of this year","source_type":"company_disclosure","comparison":"previous_year_same_period","type":"fact","figures":{"value":71,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"The top reason consumers cited for satisfaction with Samsung appliance subscriptions was 'fast and convenient after-sales service' (43%)","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"October 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":43,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"75% of respondents said they would prioritize Samsung appliances for future appliance purchases, a notably high figure","as_of":"2026-10","as_of_explicit":false,"as_of_raw":"October 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November","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2026-11","insight":null}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.4}],"emotional_triggers":[{"claim_id":"c4","emotion":"optimistic","reason":"significant_positive_metric"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/4191373f-20b9-4aec-942e-420249d5d72e.jpg","alt":"'구독에 블루패스를 더하다, 삼성 AI 구독'이라는 문구와 클릭을 유도하는 손가락 아이콘이 담긴 배너 이미지","caption":"▲ 고객 맞춤형 서비스로 새로워진 ‘삼성 AI 구독’","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["press_release","samsung-electronics"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":true,"full_text_access":null}}