{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261025_dmi-2027-notion-ai-transformation","canonical_url":"https://www.tech42.co.kr/dmi-2027-ai-%ec%93%b0%eb%8a%94-%ed%8c%80%ea%b3%bc-ai%ea%b0%80-%ec%9d%bc%ed%95%98%eb%8a%94-%ed%8c%80%ec%9d%80-%eb%8b%a4%eb%a5%b4%eb%8b%a4-%eb%85%b8%ec%85%98-%ec%b1%84/?utm_source=rss&utm_medium=rss&utm_campaign=dmi-2027-ai-%25ec%2593%25b0%25eb%258a%2594-%25ed%258c%2580%25ea%25b3%25bc-ai%25ea%25b0%2580-%25ec%259d%25bc%25ed%2595%2598%25eb%258a%2594-%25ed%258c%2580%25ec%259d%2580-%25eb%258b%25a4%25eb%25a5%25b4%25eb%258b%25a4-%25eb%2585%25b8%25ec%2585%2598-%25ec%25b1%2584","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-10-25T20:37:58.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"[DMI 2027] \"Teams that use AI and teams where AI works are different\"… Notion's Chae Ji-sun on the reality and direction of AX","summary":"In a survey of 6,118 respondents across 10 countries conducted by Notion, 88% of respondents were in stages 1-2 of AI transformation, and Chae Ji-sun, Notion's Head of Marketing, presented cases of work process innovation using AI agents and the perception gap between leaders and practitioners at DMI 2027.","topics":["AI","marketing","digital transformation","work innovation"],"geography":["KR","GLOBAL"],"entities":[{"name":"Notion","canonical_id":"corp:us:notion","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Chae Ji-sun","canonical_id":"person:kr:chae-ji-sun","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"CJ Olivenetworks","canonical_id":"corp:kr:cj-olive-networks","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"OpenAI","canonical_id":"corp:us:openai","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"The Founders","canonical_id":"corp:kr:the-founders","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Anua","canonical_id":"corp:kr:anua","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:the-founders"}}],"claims":[{"id":"c1","statement":"In a survey of 6,118 respondents conducted by Notion across 10 global markets including Korea from March to May this year, 88% of respondents were in the early stage of using AI for idea generation or work support","as_of":"2026-03~2026-05","as_of_explicit":true,"as_of_raw":"from March to May this 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share of stage 3-4 AI transformation was 16%, ranking after Singapore (21%) and among the top tier along with German-speaking regions","as_of":"2026-03~2026-05","as_of_explicit":true,"as_of_raw":"from March to May this year","source_type":"company_disclosure","comparison":"global_average","type":"fact","figures":{"value":16,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"By job function, the advanced stage share in marketing, branding, and PR was 12%, lower than IT managers (24%), executives (23%), and product management (15%)","as_of":"2026-03~2026-05","as_of_explicit":true,"as_of_raw":"from March to May this year","source_type":"company_disclosure","comparison":"other_job_roles","type":"fact","figures":{"value":12,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c8","statement":"The proportion of respondents who were very confident in their organization's AI utilization capabilities also differed, with 49% of leaders and 23% of practitioners","as_of":"2026-03~2026-05","as_of_explicit":true,"as_of_raw":"from March to May this year","source_type":"company_disclosure","comparison":"leader_vs_practitioner","type":"fact","figures":{"value":49,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c9","statement":"Responses indicating that AI agent adoption readiness had progressed to some degree or more also showed a gap, with 60% of leaders and 36% of practitioners","as_of":"2026-03~2026-05","as_of_explicit":true,"as_of_raw":"from March to May this year","source_type":"company_disclosure","comparison":"leader_vs_practitioner","type":"fact","figures":{"value":60,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c10","statement":"In the Notion survey, the proportion of respondents who said their AI transformation was at stage 3 or above was 26% for leaders and 5% for 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AI Agent가 바꾸는 마케팅팀의 일하는 방식'을 주제로 조직의 AI 전환 수준과 실제 업무에 변화를 주는 방식에 대해 공유했다. (사진=테크42)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting","company_presentation"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}