{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260820_ai-citation-source-analysis","canonical_url":"https://www.tech42.co.kr/%ea%b0%99%ec%9d%80-%ec%a7%88%eb%ac%b8%ec%97%90%eb%8f%84-ai-%ec%b6%9c%ec%b2%98%eb%8a%94-%eb%8b%ac%eb%9d%bc%ec%a1%8c%eb%8b%a4sns-34-6-%ec%97%85%ec%a2%85%c2%b7%eb%aa%a8%eb%8d%b8%eb%b3%84/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b0%2599%25ec%259d%2580-%25ec%25a7%2588%25eb%25ac%25b8%25ec%2597%2590%25eb%258f%2584-ai-%25ec%25b6%259c%25ec%25b2%2598%25eb%258a%2594-%25eb%258b%25ac%25eb%259d%25bc%25ec%25a1%258c%25eb%258b%25a4sns-34-6-%25ec%2597%2585%25ec%25a2%2585%25c2%25b7%25eb%25aa%25a8%25eb%258d%25b8%25eb%25b3%2584","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김한수 기자","published_at":"2026-08-20T01:42:16.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"Same Question, Different AI Sources: SNS at 34.6%, Citation Structures Vary by Industry and Model","summary":"According to an August survey by Hamsawoot Global AI Research Institute, the information sources cited by generative AI vary significantly depending on industry and model, with SNS accounting for the highest share at 34.6% for information-seeking questions. In particular, significant differences in source visibility were found across models, with Perplexity displaying an average of 19.8 sources per answer.","topics":["generative ai","data analytics","digital marketing","media"],"geography":["KR"],"entities":[{"name":"Hamsawoot Global","canonical_id":"corp:kr:hamshout-global","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Perplexity","canonical_id":"corp:us:perplexity-ai","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"ChatGPT","canonical_id":"product:us:chatgpt","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:openai"}},{"name":"Gemini","canonical_id":"product:us:gemini","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:google"}},{"name":"Naver","canonical_id":"corp:kr:naver","type":"company","role_in_article":"mentioned","metadata":{"ticker":"035420.KS","parent":null}},{"name":"Maeil Business Newspaper","canonical_id":"corp:kr:maeil-business-economy","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Delight Communications","canonical_id":"corp:kr:delight-communication","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Among the 37,923 citations identified for information-seeking questions in August, social media (SNS) accounted for the highest share at 34.6%","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":34.6,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"The share of media citations for information-seeking questions in August was recorded at 19.7%","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":19.7,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"The share of citations from sources directly operated by companies for information-seeking questions in August was recorded at 18.8%","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":18.8,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"The share of citations from government and public institutions for information-seeking questions in August was recorded at 11.9%","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":11.9,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"The survey was conducted by repeatedly inputting 1,616 fixed questions covering 30 industries across 6 sectors into 3 AI models—ChatGPT, Gemini, and Perplexity","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":1616,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"In August, a total of 4,848 answers were collected, and cumulative citations across July and August reached 67,008, with 14,223 unique sources excluding duplicates","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":4848,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"In the securities and insurance sector, company-operated sources such as corporate websites had the highest share at 30.8%","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":30.8,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c8","statement":"In the furniture and living sector, the share of SNS reached 49.1%","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":49.1,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c9","statement":"The steel, shipbuilding, and heavy industry sector showed the highest media citation share among all surveyed industries at 41.0%","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":41,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c10","statement":"Over 80% of all SNS citations occurred on blogs and YouTube","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":80,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c11","statement":"Even combining the top three most-cited media outlets, the share reached only 11.3%, with the most-cited outlet, Maeil Business Newspaper, accounting for just 4.9%","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":11.3,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c12","statement":"SNS citations rose 6.4 percentage points from 28.2% in July to 34.6% in August","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"July and August","source_type":"company_disclosure","comparison":"previous_month","type":"fact","figures":{"value":6.4,"unit":"percentage_points","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c13","statement":"Citations from company-operated sources increased 7.8 percentage points from 11.0% in July to 18.8% in August","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"July and August","source_type":"company_disclosure","comparison":"previous_month","type":"fact","figures":{"value":7.8,"unit":"percentage_points","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c14","statement":"The share of citations from government and public institutions rose 3.7 percentage points from 8.2% in July to 11.9% in August","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"July and August","source_type":"company_disclosure","comparison":"previous_month","type":"fact","figures":{"value":3.7,"unit":"percentage_points","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c15","statement":"Naver blog citations increased by approximately 180%, from 1,306 to 3,652","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":"previous_month","type":"fact","figures":{"value":180,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c16","statement":"Tistory citations increased from 3,126 to 3,511","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":"previous_month","type":"fact","figures":{"value":3511,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c17","statement":"Based on information-seeking questions in August, Perplexity displayed sources in all answers, with an average of 19.8 citations per answer","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":19.8,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c18","statement":"Gemini averaged 7.8 citations and ChatGPT averaged 4.0 citations","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":7.8,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c19","statement":"The rate of answers displaying at least one source was 100% for Perplexity, compared to 69.5% for Gemini and 66.8% for ChatGPT","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":100,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c20","statement":"Among the total 37,923 citations, the share by model was 63% for Perplexity, 25% for Gemini, and 13% for ChatGPT","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":63,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c21","statement":"The share of company-directly-managed websites stood at only 18.8% as of August","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"as of August","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":18.8,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c22","statement":"This means over 80% of all citations came from domains outside the companies themselves, such as media, SNS, and public institutions","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":80,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c23","statement":"Hamsawoot Global AI Research Institute and Delight Communications plan to continue conducting monthly surveys using the same questions","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.1,"arousal":0.3,"primary_emotions":[{"emotion":"calm","intensity":0.5},{"emotion":"skeptical","intensity":0.4}],"secondary_emotions":[{"emotion":"curious","intensity":0.3}],"emotional_triggers":[{"claim_id":"c15","emotion":"skeptical","reason":"uncertainty"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/0fc75dc6-7a51-41f7-bcb8-d7b61a27aa92.jpg","alt":"AIBA AI 인용 지수 8월 리포트, SNS가 34.6%로 출처 1위이며 SNS 중 블로그가 62.4%로 가장 높은 비중을 차지한 그래프.","caption":"생성형 인공지능(AI)이 답변에 활용하는 정보의 출처가 고정돼 있지 않고 조사 시점과 산업, AI 모델에 따라 상당한 차이를 보이는 것으로 나타났다. 같은 질문을 반복해도 인용되는 채널의 비중이 달라지면서 기업이 특정 웹사이트나 플랫폼만을 중심으로 AI 노출 전략을 짜기 어렵다는 분석이다. (자료=함샤우트글로벌)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting","company_disclosure"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"breaking","next_update_expected":"2026-09"},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}