{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026","statement":"Online penetration rate for food and beverage products was shown to be at the 23% level","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026","statement":"Compared to online transaction volume of ₩40 trillion, offline transaction volume was shown to be ₩136 trillion in scale","comparison":"online_vs_offline","expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":false},{"id":"c3","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"within the recent month","statement":"In a survey conducted by Churay targeting 500 consumers who used online e-commerce within the recent month, 365 people, or 73%, answered that they had actual failure experiences of wasting money on food e-commerce","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c4","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"currently","statement":"Currently, Churay is presenting early indicators of around 27% tasting conversion rate and around ₩127 revenue per ₩100 of tasting support funds","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c5","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"in just 2 months","statement":"Secured 245 users in just 2 months through word-of-mouth alone without marketing costs","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"currently","statement":"Currently, Churay operates based on over 500 products and approximately 130 sellers","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c7","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026","statement":"Churay's actual data also showed a trend where the average number of purchased products per seller increases from 1-2 products in the first purchase to 4 products in the second purchase and 5 products in the third purchase when repurchases occur","comparison":"sequential_purchases","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c8","type":"future_plan","as_of":"2026","figures":null,"insight":null,"as_of_raw":"this year","statement":"This year's goal is to bring in over 1,000 people per week and raise the number of active users to double-digit millions or more","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":true}],"topics":["startup","ecommerce","food distribution","platform"],"summary":"Churay CEO Jung Woo-seok explained that he is lowering barriers for consumers to purchase new products with a 'tasting commerce' model that provides tasting opportunities for online food purchases. 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