{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260917_vietnam-startup-entry-lessons","canonical_url":"https://www.tech42.co.kr/%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a7%84%ec%b6%9c-%eb%b2%95%ec%9d%b8%eb%b6%80%ed%84%b0-%eb%a7%8c%eb%93%a4%eb%a9%b4-%eb%90%a0%ea%b9%8c%ed%95%9c%ea%b5%ad-%ec%8a%a4%ed%83%80%ed%8a%b8%ec%97%85/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%25b2%25a0%25ed%258a%25b8%25eb%2582%25a8-%25ec%25a7%2584%25ec%25b6%259c-%25eb%25b2%2595%25ec%259d%25b8%25eb%25b6%2580%25ed%2584%25b0-%25eb%25a7%258c%25eb%2593%25a4%25eb%25a9%25b4-%25eb%2590%25a0%25ea%25b9%258c%25ed%2595%259c%25ea%25b5%25ad-%25ec%258a%25a4%25ed%2583%2580%25ed%258a%25b8%25ec%2597%2585","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호","published_at":"2026-09-17T22:09:13.000Z","updated_at":null,"language":"en","article_type":"feature","originality":"self_produced"},"content":{"headline":"Entering Vietnam, Is It Enough to Just Set Up a Corporation First?…What Korean Startups Learned Locally","summary":"As Vietnam's foreign direct investment (FDI) and digital economy grow rapidly, the implementation of the new investment law has made market entry methods more flexible. However, the withdrawal of Woowa Brothers (Baemin) and the success stories of Fintoby and Like Lion suggest that designing a business model and localization strategy before establishing a corporation is crucial.","topics":["entering vietnam","startups","foreign direct investment","digital economy","investment law"],"geography":["VN","KR"],"entities":[{"name":"Woowa Brothers","canonical_id":"corp:kr:woowahan-brothers","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"293490.KS","parent":null}},{"name":"Fintoby","canonical_id":"corp:kr:fin2b","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Like 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