{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"samsung_20260807_eclipsa-audio-interview","canonical_url":"https://news.samsung.com/kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%a7%91%ec%97%90%ec%84%9c-%ec%a6%90%ea%b8%b0%eb%8a%94-%ea%b3%b5%ec%97%b0%ec%9e%a5%ec%9d%98-%ea%b0%90%eb%8f%99-%ec%82%bc%ec%84%b1-tv-%ed%94%8c%eb%9f%ac%ec%8a%a4","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-08-07T08:00:00.000Z","updated_at":null,"language":"en","article_type":"interview","originality":"self_produced"},"content":{"headline":"[Interview] \"The Emotion of a Concert Hall, Enjoyed at Home\" — Samsung TV Plus and Eclipsa Audio Open a New Entertainment Experience","summary":"Eclipsa Audio, a 3D audio technology jointly developed by Samsung Electronics and Google, has been applied to Samsung TV Plus to deliver an immersive viewing experience like being at a concert hall, right at home. Through collaboration between Samsung Research and the VD Business Division, the technology implementation and content sourcing have been completed, with plans to expand its application scope going forward.","topics":["IT","audio technology","streaming services","Samsung Electronics"],"geography":["KR"],"entities":[{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"Google","canonical_id":"corp:us:google","type":"company","role_in_article":"mentioned","metadata":{"ticker":"GOOG.US","parent":null}},{"name":"Eclipsa Audio","canonical_id":"product:kr:eclipsa-audio","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"Samsung TV Plus","canonical_id":"product:kr:samsung-tv-plus","type":"product","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"Samsung Research","canonical_id":"org:kr:samsung-research","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"Nam Woo-hyun","canonical_id":"person:kr:nam-woo-hyun","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":"org:kr:samsung-research"}},{"name":"Choi Jun-heon","canonical_id":"person:kr:choi-jun-heon","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}}],"claims":[{"id":"c1","statement":"Samsung Electronics and Google jointly developed the 3D audio technology 'Eclipsa Audio' and applied it to Samsung TV Plus","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"Eclipsa Audio is implemented based on the open 3D audio standard 'IAMF'","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"A test concert was held at a 280-seat venue in collaboration with a professional concert sound engineering company","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":280,"unit":"seats","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"Samsung TV Plus is a FAST (Free Ad-supported Streaming TV) service in which ads are inserted during broadcasts","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"Going forward, plans are to expand the application of Eclipsa Audio beyond musicals to K-pop concerts, classical performances, movies, sports, and more","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"going forward","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2027-12","insight":{"analyst_name":"최준헌","analyst_affiliation":"삼성전자 VD사업부","confidence":"high","forecast_horizon":"long_term","sentiment":"bullish","reasoning":"Aims to develop Samsung TV Plus into a new platform for performance experiences"}}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.6},{"emotion":"calm","intensity":0.4}],"secondary_emotions":[],"emotional_triggers":[]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/bee358a4-30f6-4b76-bfda-53f0d05071e3.jpg","alt":"Eclipsa Audio 로고가 표시된 대형 TV 앞에서 관계자 두 명이 포즈를 취하고 있다.","caption":"▲ 영상디스플레이(VD)사업부 TV Plus 그룹 최준헌 그룹장(좌)와 삼성리서치 Display Innovation랩 남우현 랩장(우)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}