{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260507_oh-juhyun-alive-studio-interview","canonical_url":"https://www.tech42.co.kr/%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%98%a4%ec%a3%bc%ed%98%84-%ec%96%bc%eb%9d%bc%ec%9d%b4%eb%b8%8c-%ec%8a%a4%ed%8a%9c%eb%94%94%ec%98%a4-%eb%8c%80%ed%91%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ed%88%ac/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25b8%25ed%2584%25b0%25eb%25b7%25b0-%25ec%2598%25a4%25ec%25a3%25bc%25ed%2598%2584-%25ec%2596%25bc%25eb%259d%25bc%25ec%259d%25b4%25eb%25b8%258c-%25ec%258a%25a4%25ed%258a%259c%25eb%2594%2594%25ec%2598%25a4-%25eb%258c%2580%25ed%2591%259c-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ed%2588%25ac","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-05-07T23:00:00.000Z","updated_at":null,"language":"en","article_type":"interview","originality":"self_produced"},"content":{"headline":"[Interview] Oh Ju-hyun, CEO of Alive Studio: \"We opened the black box of B2B coupon marketing through data transparency\"","summary":"Oh Ju-hyun, CEO of Alive Studio, unveiled the 'ai.con' platform to solve data transparency issues in the B2B mobile coupon market, stating that they have built infrastructure to measure marketing performance by providing dashboard data including usage rates and unused amounts after coupon distribution.","topics":["startup","martech","coupon","b2b"],"geography":["KR"],"entities":[{"name":"Alive Studio","canonical_id":"corp:kr:alive-studio","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Oh Ju-hyun","canonical_id":"person:kr:oh-juhyun","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"KT","canonical_id":"corp:kr:kt","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Tech42","canonical_id":"corp:kr:tech42","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"CEO Oh Ju-hyun joined KT in 2010","as_of":"2010","as_of_explicit":true,"as_of_raw":"in 2010","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"In 2018, sold the video editing application 'Alive' to a Chinese company","as_of":"2018","as_of_explicit":true,"as_of_raw":"in 2018","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"Presented an example of executing ₩100 million to send ₩5,000 coupons to 20,000 people","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"currently","source_type":"company_plan","comparison":null,"type":"estimate","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"Broke through ₩100 million in monthly coupon issuance within 3 months after corporate establishment last year","as_of":"2025","as_of_explicit":false,"as_of_raw":"last year","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"The monthly planned issuance amount for client companies under API integration development was presented at approximately ₩1 billion","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"currently","source_type":"company_disclosure","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"Cumulative planned issuance amount based on contracts was calculated at approximately ₩5.3 billion","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"currently","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c7","statement":"Future monthly issuance amount is expected to expand to ₩500-700 million level","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"in the future","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}