{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"samsung_news_20260804_hdr10-advanced-prime-video","canonical_url":"https://news.samsung.com/kr/%ec%82%bc%ec%84%b1%ec%a0%84%ec%9e%90-%ec%95%84%eb%a7%88%ec%a1%b4-%ed%94%84%eb%9d%bc%ec%9e%84-%eb%b9%84%eb%94%94%ec%98%a4%ec%97%90-hdr10-%ec%96%b4%eb%93%9c%eb%b0%b4%ec%8a%a4%eb%93%9c-%ea%b8%b0","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-08-04T08:00:00.000Z","updated_at":null,"language":"en","article_type":"press_release_based","originality":"press_release_rewrite"},"content":{"headline":"Samsung Electronics Unveils 'HDR10+ Advanced' Technology on Amazon Prime Video","summary":"Samsung Electronics has applied its next-generation high-definition video technology, 'HDR10+ Advanced,' to Amazon Prime Video. The technology will be supported starting with the 2026 TV lineup, with plans to expand its application to more product lines going forward.","topics":["IT","display","OTT","technology standards"],"geography":["KR","US","GLOBAL"],"entities":[{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"Amazon","canonical_id":"corp:us:amazon","type":"company","role_in_article":"mentioned","metadata":{"ticker":"AMZN","parent":null}},{"name":"Prime Video","canonical_id":"product:us:prime-video","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:amazon"}},{"name":"HDR10+ Technologies","canonical_id":"org:us:hdr10-technology-llc","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Son Tae-yong","canonical_id":"person:kr:son-tae-yong","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"BA Winston","canonical_id":"person:us:ba-winston","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":"corp:us:amazon"}}],"claims":[{"id":"c1","statement":"Samsung Electronics collaborated with Amazon to apply the next-generation high-definition video technology 'HDR10+ Advanced' to 'Prime Video' content","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"Prime Video, Amazon's OTT service, has approximately 250 million subscribers worldwide","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":250000000,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"Prime Video was the first in the OTT industry to adopt 'HDR10+' in 2017","as_of":"2017","as_of_explicit":true,"as_of_raw":"2017","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"HDR10+ Technologies has 183 global member companies and over 22,000 certifications","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":183,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"HDR10+ Technologies holds more than 22,000 certifications","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":22000,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"Samsung Electronics first applied 'HDR10+ Advanced' starting with its 2026 TV lineup","as_of":"2026","as_of_explicit":true,"as_of_raw":"2026 model year","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c7","statement":"Samsung Electronics plans to expand the range of products applying the technology going forward","as_of":"2026","as_of_explicit":false,"as_of_raw":"going forward","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2027-12","insight":null},{"id":"c8","statement":"Samsung Electronics has maintained its position as the world's No. 1 TV brand for 20 consecutive years","as_of":"2026","as_of_explicit":false,"as_of_raw":"20 consecutive years","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":20,"unit":"years","approximate":false,"converted":null},"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.4}],"emotional_triggers":[{"claim_id":"c1","emotion":"optimistic","reason":"major_opportunity"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/b4b2b5dd-77d8-4646-bde5-77212fd5cf26.jpg","alt":"거실 소파에 앉은 남녀가 대형 TV로 아마존 프라임 오리지널 콘텐츠를 시청하는 모습.","caption":"▲삼성전자가 아마존과 협력해 차세대 고화질 영상 기술 ‘HDR10+ 어드밴스드(HDR10+ ADVANCED)’를 ‘프라임 비디오(Prime Video)’ 콘텐츠에 적용했다.","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["press_release","samsung-electronics"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":true,"full_text_access":null}}