{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"samsung_news_20260804_hdr10-advanced-prime-video","canonical_url":"https://news.samsung.com/kr/%ec%82%bc%ec%84%b1%ec%a0%84%ec%9e%90-%ec%95%84%eb%a7%88%ec%a1%b4-%ed%94%84%eb%9d%bc%ec%9e%84-%eb%b9%84%eb%94%94%ec%98%a4%ec%97%90-hdr10-%ec%96%b4%eb%93%9c%eb%b0%b4%ec%8a%a4%eb%93%9c-%ea%b8%b0","ai_url":null,"publisher":{"name":"삼성전자 뉴스룸","domain":"news.samsung.com","type":"online"},"author":"삼성전자 뉴스룸","published_at":"2026-08-04T08:00:00.000Z","updated_at":null,"language":"ko","article_type":"press_release_based","originality":"press_release_rewrite"},"content":{"headline":"삼성전자, 아마존 프라임 비디오에 ‘HDR10+ 어드밴스드’ 기술 선보여","summary":"삼성전자가 아마존 프라임 비디오에 차세대 고화질 영상 기술 'HDR10+ 어드밴스드'를 적용했다. 2026년형 TV 라인업부터 해당 기술을 지원하며, 향후 적용 제품군을 확대할 계획이다.","topics":["IT","디스플레이","OTT","기술 표준"],"geography":["KR","US","GLOBAL"],"entities":[{"name":"삼성전자","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"아마존","canonical_id":"corp:us:amazon","type":"company","role_in_article":"mentioned","metadata":{"ticker":"AMZN","parent":null}},{"name":"프라임 비디오","canonical_id":"product:us:prime-video","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:us:amazon"}},{"name":"HDR10+ 테크놀로지","canonical_id":"org:us:hdr10-technology-llc","type":"organization","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"손태용","canonical_id":"person:kr:son-tae-yong","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":"corp:kr:samsung-electronics"}},{"name":"BA 윈스턴","canonical_id":"person:us:ba-winston","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":"corp:us:amazon"}}],"claims":[{"id":"c1","statement":"삼성전자가 아마존과 협력해 차세대 고화질 영상 기술 ‘HDR10+ 어드밴스드’를 ‘프라임 비디오’ 콘텐츠에 적용했다","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"2026년 8월","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"아마존이 운영하는 OTT 서비스인 프라임 비디오는 전 세계적으로 약 2억 5천만명의 구독자를 확보하고 있다","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"2026년 8월","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":250000000,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"프라임 비디오는 지난 2017년 OTT 업계 최초로 ‘HDR10+’를 도입했다","as_of":"2017","as_of_explicit":true,"as_of_raw":"2017년","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"HDR10+ 테크놀로지는 183개 글로벌 회원사와 2만 2천여 개 이상의 인증을 보유하고 있다","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"2026년 8월","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":183,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"HDR10+ 테크놀로지는 2만 2천여 개 이상의 인증을 보유하고 있다","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"2026년 8월","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":22000,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"삼성전자는 2026년형 TV 라인업부터 ‘HDR10+ 어드밴스드’를 먼저 적용했다","as_of":"2026","as_of_explicit":true,"as_of_raw":"2026년형","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c7","statement":"삼성전자는 향후 대상 제품군을 확대해 나갈 계획이다","as_of":"2026","as_of_explicit":false,"as_of_raw":"향후","source_type":"company_plan","comparison":null,"type":"future_plan","figures":null,"expiry_hint":"2027-12","insight":null},{"id":"c8","statement":"삼성전자는 20년 연속 글로벌 TV 시장 1위를 이어왔다","as_of":"2026","as_of_explicit":false,"as_of_raw":"20년 연속","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":20,"unit":"years","approximate":false,"converted":null},"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0.4,"arousal":0.3,"primary_emotions":[{"emotion":"optimistic","intensity":0.5}],"secondary_emotions":[{"emotion":"calm","intensity":0.4}],"emotional_triggers":[{"claim_id":"c1","emotion":"optimistic","reason":"major_opportunity"}]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/b4b2b5dd-77d8-4646-bde5-77212fd5cf26.jpg","alt":"거실 소파에 앉은 남녀가 대형 TV로 아마존 프라임 오리지널 콘텐츠를 시청하는 모습.","caption":"▲삼성전자가 아마존과 협력해 차세대 고화질 영상 기술 ‘HDR10+ 어드밴스드(HDR10+ ADVANCED)’를 ‘프라임 비디오(Prime Video)’ 콘텐츠에 적용했다.","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["press_release","samsung-electronics"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":true,"full_text_access":null}}