{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260907_search-seoul-2026-geo-aco","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-ai%ea%b0%80-%ea%b3%a0%eb%a5%b4%ea%b3%a0-%ec%82%ac%eb%8a%94-%ec%8b%9c%eb%8c%80%ea%b0%80-%ec%98%a8%eb%8b%a4-geo%eb%8a%94-%ec%96%b4%eb%94%94%ea%b9%8c/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-ai%25ea%25b0%2580-%25ea%25b3%25a0%25eb%25a5%25b4%25ea%25b3%25a0-%25ec%2582%25ac%25eb%258a%2594-%25ec%258b%259c%25eb%258c%2580%25ea%25b0%2580-%25ec%2598%25a8%25eb%258b%25a4-geo%25eb%258a%2594-%25ec%2596%25b4%25eb%2594%2594%25ea%25b9%258c","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-09-07T23:50:35.000Z","updated_at":null,"language":"en","article_type":"feature","originality":"self_produced"},"content":{"headline":"[On-site] The Era of AI ‘Choosing and Buying’ Is Coming… How Far Must GEO Go?","summary":"At the ‘Search SEOul 2026’ conference, discussions focused on the fragmentation of the search landscape in the AI era and the direction of Generative Engine Optimization (GEO) evolution. Speakers emphasized that GEO must go beyond simple exposure techniques to expand into Agentic Commerce Optimization (ACO), where AI agents carry out purchases, as well as broader organization-wide information management challenges.","topics":["digital marketing","AI","SEO","GEO","agentic commerce"],"geography":["KR"],"entities":[{"name":"Ascent AI","canonical_id":"corp:kr:ascent-ai","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Park Se-yong","canonical_id":"person:kr:park-se-yong","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Ahrefs","canonical_id":"corp:us:ahrefs","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Sichuan 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여러 플랫폼으로 분산되면서 기업이 관리해야 할 ‘검색 가시성’의 범위도 넓어지고 있다. (이미지=AI로 생성)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}