{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260422_k-brands-go-japan-event","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-k-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%bc%eb%b3%b8-%ea%b3%b5%eb%9e%b5-%ec%9d%b4%ec%a0%9c%eb%b6%80%ed%84%b0%eb%8a%94-%ec%9a%b4%ec%98%81%ec%9d%98-%ec%8b%b8%ec%9b%80/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-k-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c-%25ec%259d%25bc%25eb%25b3%25b8-%25ea%25b3%25b5%25eb%259e%25b5-%25ec%259d%25b4%25ec%25a0%259c%25eb%25b6%2580%25ed%2584%25b0%25eb%258a%2594-%25ec%259a%25b4%25ec%2598%2581%25ec%259d%2598-%25ec%258b%25b8%25ec%259b%2580","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-04-22T06:03:28.000Z","updated_at":null,"language":"ko","article_type":"feature","originality":"self_produced"},"content":{"headline":"[현장] \"K-브랜드 일본 공략, 이제부터는 운영의 싸움\"… 'Go Japan'서 나온 실전 해법","summary":"데이터라이즈가 서울 강남에서 개최한 'K-Brands, Go Japan!' 행사에서 카페24와 데이터라이즈 임원들이 일본 시장 진출 위한 자사몰 설계와 LINE CRM 전략을 제시했다.","topics":["이커머스","일본 진출","마케팅","CRM"],"geography":["KR","JP"],"entities":[{"name":"데이터라이즈","canonical_id":"corp:kr:datarise","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"카페24","canonical_id":"corp:kr:cafe24","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"곽형석","canonical_id":"person:kr:kwak-hyungsuk","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"박민성","canonical_id":"person:kr:park-minsung","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"슈피겐홀","canonical_id":"location:kr:spigen-hall","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"22일 서울 강남 슈피겐홀에서 '2026 K-Brands, Go Japan!' 행사가 개최됐다","as_of":"2026-04-22","as_of_explicit":true,"as_of_raw":"22일","source_type":"journalist_analysis","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"최근 2주 이내 방문자에게 메시지를 보냈을 때 전환율이 높게 나타난다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"최근","source_type":"company_disclosure","comparison":"other_periods","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"한국 이커머스 시장이 포화 상태에 가깝고 퍼포먼스 마케팅 효율도 예전만 못한 상황이다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"현재","source_type":"company_plan","comparison":"previous_periods","type":"opinion","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"일본은 더 큰 내수와 성장 여력을 동시에 가진 시장이다","as_of":"2026-04","as_of_explicit":false,"as_of_raw":"현재","source_type":"company_plan","comparison":"korean_market","type":"opinion","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}