{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20250430_joyworks-hoka-marketing-strategy","canonical_url":"https://www.tech42.co.kr/42tv-%ed%85%8c%ed%81%ac-%ec%9d%b4%ec%a7%80%ed%86%a0%ed%81%ac-%ec%b4%88%ea%b7%b9%ed%99%94-%ec%8b%9c%eb%8c%80-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%83%9d%ec%a1%b4-%ec%a0%84%eb%9e%b5/","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"온라인편집국","published_at":"2025-04-30T08:13:39.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"[42TV] Tech Easy Talk: \"Kim Man-hee, Joyworks Division Head, Shares Hoka Marketing Brand Differentiation Strategy in the 'Era of the Disappearing Average'\" - Tech42","summary":"Joyworks Division Head Kim Man-hee shared differentiation marketing strategies for running shoe brand Hoka at Tech42's 'tech easy talk'. He analyzed the phenomenon where traditional average target audience concepts become meaningless due to economic polarization and personalized consumption trends.","topics":["marketing","brand","consumption trends","running shoes"],"geography":["KR"],"entities":[{"name":"Joyworks","canonical_id":"corp:kr:joyworks","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Kim Man-hee","canonical_id":"person:kr:kim-man-hee","type":"person","role_in_article":"quoted","metadata":{}},{"name":"Hoka","canonical_id":"product:kr:hoka","type":"product","role_in_article":"mentioned","metadata":{}},{"name":"Tech42","canonical_id":"corp:kr:tech42","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Kim Man-hee, division head who oversees Joyworks' marketing division, participated as a speaker at the fifth session of 'tech easy talk' organized by Tech42","as_of":"2025-04","as_of_explicit":false,"as_of_raw":"April 2025","source_type":"journalist_analysis","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":{}},{"id":"c2","statement":"The seminar was attended by executives and brand managers active in various industries","as_of":"2025-04","as_of_explicit":false,"as_of_raw":"April 2025","source_type":"journalist_analysis","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":{}},{"id":"c3","statement":"The event, conducted with around 10 participants, was well-received as it operated in a two-way communication format where participants shared actual difficulties they face in the field and sought solutions together, rather than one-sided lectures","as_of":"2025-04","as_of_explicit":false,"as_of_raw":"that day","source_type":"journalist_analysis","comparison":null,"type":"fact","figures":{"value":10,"unit":"명","approximate":true,"converted":null},"expiry_hint":null,"insight":{}}]},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"archival","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}