{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260930_ai-agent-geo-marketing-shift","canonical_url":"https://www.tech42.co.kr/%ea%b2%80%ec%83%89-%ec%83%9d%ed%83%9c%ea%b3%84-%eb%8c%80%ea%b2%a9%eb%b3%80-ai-%ec%97%90%ec%9d%b4%ec%a0%84%ed%8a%b8%c2%b7geo%ea%b0%80-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%8c%90%eb%8f%84-%eb%92%a4/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b2%2580%25ec%2583%2589-%25ec%2583%259d%25ed%2583%259c%25ea%25b3%2584-%25eb%258c%2580%25ea%25b2%25a9%25eb%25b3%2580-ai-%25ec%2597%2590%25ec%259d%25b4%25ec%25a0%2584%25ed%258a%25b8%25c2%25b7geo%25ea%25b0%2580-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ed%258c%2590%25eb%258f%2584-%25eb%2592%25a4","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-09-30T02:23:05.000Z","updated_at":null,"language":"ko","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"검색 생태계 대격변… AI 에이전트·GEO가 마케팅 판도 뒤엎는다","summary":"가트너는 AI 챗봇 확산으로 2026년까지 기존 검색엔진 이용량이 25% 감소할 것으로 전망했다. 이에 따라 AI 에이전트와 생성형 엔진 최적화(GEO)가 마케팅의 핵심 전략으로 부상하고 있으며, 관련 컨퍼런스 'DMI 2027'이 10월 13일 개최된다.","topics":["마케팅","인공지능","디지털 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국내 전체 광고비는 약 17조2700억 원 규모를 기록했다","as_of":"2025","as_of_explicit":false,"as_of_raw":"지난해","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":17270000000000,"unit":"KRW","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"디지털 광고 비중은 전체의 60% 수준까지 확대되었다","as_of":"2025","as_of_explicit":false,"as_of_raw":"지난해","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":60,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"방송 광고 비중은 13%가량 줄어들어 매체 간 격차가 점차 넓어지는 양상이다","as_of":"2025","as_of_explicit":false,"as_of_raw":"지난해","source_type":"government_official","comparison":null,"type":"fact","figures":{"value":13,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"국내 기업의 절반이 넘는 55.7%가 이미 업무 과정에 생성형 인공지능을 도입했다","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"2026년 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