{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2025","figures":null,"insight":null,"as_of_raw":"지난해","statement":"넷플릭스는 지난해 국내 매출 1조 541억 원을 돌파했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026년","statement":"글로벌 OTT 시장 규모는 1,465억 달러 규모로 성장했다","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":false},{"id":"c3","type":"estimate","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026년","statement":"글로벌 OTT 시장은 2026년 1,465억 2천만 달러를 기록할 것으로 추산된다","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":true},{"id":"c4","type":"estimate","as_of":"2035","figures":null,"insight":null,"as_of_raw":"2035년","statement":"글로벌 OTT 시장은 연평균 10.5% 성장률로 2035년에는 3,663억 달러까지 확대될 전망이다","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":true},{"id":"c5","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026년","statement":"미국에서는 광고 기반 수익 모델(AVOD)이 전체 OTT 수익의 60% 이상을 차지한다","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2022-11","figures":null,"insight":null,"as_of_raw":"2022년 11월","statement":"넷플릭스는 2022년 11월 광고 요금제를 도입했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":true},{"id":"c7","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026년","statement":"넷플릭스 광고 매출이 약 15억 달러(약 2조 1,387억 원)로 전년 대비 2.5배 이상 증가했다","comparison":"previous_year_same_period","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c8","type":"estimate","as_of":"2026","figures":null,"insight":null,"as_of_raw":"올해","statement":"넷플릭스 광고 매출이 올해는 30억 달러를 넘어설 것으로 예상된다","comparison":null,"expiry_hint":null,"source_type":"industry_estimate","as_of_explicit":false},{"id":"c9","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2026년","statement":"넷플릭스 광고 지원 구독 월간활성이용자(MAU)는 1억 9천만 명을 돌파했다","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false}],"topics":["OTT","스트리밍","방송","미디어","AI","광고","콘텐츠"],"summary":"넷플릭스는 지난해 국내 매출 1조 원을 돌파한 반면 티빙과 웨이브는 매출 감소와 적자에 시달리며, 한국 OTT 업계가 글로벌 시장에서 살아남기 위한 골든타임에 직면했다.","entities":[{"name":"넷플릭스","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:netflix","role_in_article":"primary_subject"},{"name":"티빙","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:tiving","role_in_article":"primary_subject"},{"name":"웨이브","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:wavve","role_in_article":"primary_subject"},{"name":"CJ ENM","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:cj-enm","role_in_article":"mentioned"},{"name":"쿠팡플레이","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:kr:coupang-play","role_in_article":"mentioned"},{"name":"디즈니플러스","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:disney-plus","role_in_article":"mentioned"},{"name":"아마존 프라임 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기자","language":"ko","publisher":{"name":"테크42","type":"online","domain":"www.tech42.co.kr"},"article_id":"tech42_20260520_netflix-korean-ott-golden-time","updated_at":null,"originality":"self_produced","article_type":"analysis","published_at":"2026-05-20T00:24:45.000Z","canonical_url":"https://www.tech42.co.kr/%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4%eb%a7%8c-1%ec%a1%b0-%eb%b2%8c%ea%b3%a0-%ed%86%a0%ec%a2%85-ott%eb%8a%94-%eb%a7%a4%eb%85%84-%ec%a0%81%ec%9e%90-k-ott%ec%9d%98-%ec%9a%b4%eb%aa%85%ec%9d%84/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%2584%25b7%25ed%2594%258c%25eb%25a6%25ad%25ec%258a%25a4%25eb%25a7%258c-1%25ec%25a1%25b0-%25eb%25b2%258c%25ea%25b3%25a0-%25ed%2586%25a0%25ec%25a2%2585-ott%25eb%258a%2594-%25eb%25a7%25a4%25eb%2585%2584-%25ec%25a0%2581%25ec%259c%25ec%25a0%2584-k-ott%25ec%259d%2598-%25ec%259a%25b4%25eb%25aa%2585%25ec%259d%2584"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}