{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20261019_popup-store-data-trend","canonical_url":"https://www.tech42.co.kr/%ec%9d%bc%ec%a3%bc%ec%9d%bc-%eb%a7%8c%ec%97%90-%ec%b2%a0%ea%b1%b0%eb%90%98%eb%8a%94-%ed%8c%9d%ec%97%85-%ed%97%88%eb%ac%bc%ea%b8%b0-%ec%a0%84%ec%97%90-%eb%8b%b9%ec%8b%a0%ec%9d%84-%eb%8b%a4/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%259d%25bc%25ec%25a3%25bc%25ec%259d%25bc-%25eb%25a7%258c%25ec%2597%2590-%25ec%25b2%25a0%25ea%25b1%25b0%25eb%2590%2598%25eb%258a%2594-%25ed%258c%259d%25ec%2597%2585-%25ed%2597%2588%25eb%25ac%25bc%25ea%25b8%25b0-%25ec%25a0%2584%25ec%2597%2590-%25eb%258b%25b9%25ec%258b%25a0%25ec%259d%2584-%25eb%258b%25a4","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-10-19T23:46:53.000Z","updated_at":null,"language":"en","article_type":"analysis","originality":"self_produced"},"content":{"headline":"Popups torn down in a week, but not before they've harvested all of 'you'?","summary":"In the first half of 2026, the number of pop-up stores in Korea rose 44.9% year-over-year to 2,130, marked by concentration in Seongsu-dong and an operating strategy focused on data collection. Major brands such as Musinsa and Nongshim are using pop-ups not merely as sales spaces but as tools for securing customer data and boosting brand awareness.","topics":["retail","pop-up store","consumer trends","data marketing","f&b"],"geography":["KR","US","JP"],"entities":[{"name":"Nongshim","canonical_id":"corp:kr:non-sim","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"004150.KS","parent":null}},{"name":"Musinsa","canonical_id":"corp:kr:musinsa","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Popga","canonical_id":"corp:kr:popga","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Sweet Spot","canonical_id":"corp:kr:sweet-spot","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"CatchTable","canonical_id":"corp:kr:catch-table","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Lotte World Mall","canonical_id":"corp:kr:lotte-world-mall","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:lotte-corp"}},{"name":"I'Park Mall","canonical_id":"corp:kr:park-mall","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":"corp:kr:park-hyundai"}},{"name":"Capital One Shopping","canonical_id":"corp:us:capital-one-shopping","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Seongsu-dong","canonical_id":"location:kr:seongsu-dong","type":"location","role_in_article":"mentioned","metadata":{}},{"name":"Jamsil","canonical_id":"location:kr:jamsil","type":"location","role_in_article":"mentioned","metadata":{}},{"name":"Yongsan","canonical_id":"location:kr:yongsan","type":"location","role_in_article":"mentioned","metadata":{}}],"claims":[{"id":"c1","statement":"According to Popga's records, 2,130 pop-up stores opened in the first half of 2026, up 44.9% from 1,470 during the same period last year","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"first half of this year","source_type":"industry_estimate","comparison":"previous_year_same_period","type":"fact","figures":{"value":2130,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"The monthly average number of openings, which stood at 113 in the first half of 2024, jumped to 355 in the first half of 2026","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"this year","source_type":"industry_estimate","comparison":"previous_year_same_period","type":"fact","figures":{"value":355,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"44.5% of pop-ups in the first half of 2026 opened on Fridays","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"first half of this year","source_type":"industry_estimate","comparison":null,"type":"fact","figures":{"value":44.5,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"The share of pop-ups that close within a week has increased for three consecutive years","as_of":"2026","as_of_explicit":false,"as_of_raw":"2026","source_type":"industry_estimate","comparison":"previous_year","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c5","statement":"According to a Sweet Spot report, Seongdong-gu remains the district chosen by the most brands, but its share among all of Seoul has declined compared to last year","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"first half of 2026","source_type":"industry_estimate","comparison":"previous_year","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c6","statement":"Search volume for 'pop-up schedule' rose 63% and 'Seoul pop-up' rose 190% compared to the same period in 2024","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"compared to the same period in 2024","source_type":"industry_estimate","comparison":"previous_year_same_period","type":"fact","figures":{"value":190,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c7","statement":"In a survey of 251 visitors, 84% were women and 72% were aged 20 to 29","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"first half of 2026","source_type":"industry_estimate","comparison":null,"type":"fact","figures":{"value":84,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c8","statement":"Lotte World Mall in Jamsil hosts about 400 pop-ups annually","as_of":"2026","as_of_explicit":false,"as_of_raw":"2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":400,"unit":"count","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c9","statement":"According to Seoul city data, the number of stores in Jamsil 4-dong rose 11.1% quarter-over-quarter in the first quarter of 2026, the highest growth rate in Seoul","as_of":"2026-Q1","as_of_explicit":true,"as_of_raw":"first quarter of this year","source_type":"government_official","comparison":"previous_quarter","type":"fact","figures":{"value":11.1,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c10","statement":"In the first quarter of 2026, the average daily foot traffic in Jamsil 4-dong rose 31.3% to 26,135 people","as_of":"2026-Q1","as_of_explicit":true,"as_of_raw":"first quarter of this year","source_type":"government_official","comparison":"previous_quarter","type":"fact","figures":{"value":26135,"unit":"count","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c11","statement":"According to I'Park Mall, in the first weekend after the ENHYPEN character pop-up began on May 21, sales at nearby food and beverage stores rose about 22% compared to the previous week","as_of":"2026-05","as_of_explicit":true,"as_of_raw":"May 21","source_type":"company_disclosure","comparison":"previous_week","type":"fact","figures":{"value":22,"unit":"%","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c12","statement":"The share of fashion and accessory pop-ups fell from 29.9% last year to 26.5% in the first half of 2026","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"last year","source_type":"industry_estimate","comparison":"previous_year_same_period","type":"fact","figures":{"value":26.5,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c13","statement":"Pop-ups for stationery, books, and music totaled 77, up 352.9% year-over-year","as_of":"2026-H1","as_of_explicit":true,"as_of_raw":"compared to the same period last 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(사진=농심)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting","industry_report_sweet_spot","platform_data_popga","company_disclosure_musinsa","company_disclosure_non_sim","government_data_seoul_city"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}