{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260511_ai-leadership-gap-brotman","canonical_url":"https://www.tech42.co.kr/ai-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%e2%91%a3-ai-%ec%8b%a4%ed%8c%a8-%ec%9b%90%ec%9d%b8%ec%9d%80-%ea%b8%b0%ec%88%a0%ec%9d%b4-%ec%95%84%eb%8b%88%eb%8b%a4-%ec%95%a0%eb%8d%a4-%eb%b8%8c/?utm_source=rss&utm_medium=rss&utm_campaign=ai-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8%25e2%2591%25a3-ai-%25ec%258b%25a4%25ed%258c%25a8-%25ec%259b%2590%25ec%259d%25b8%25ec%259d%2580-%25ea%25b8%25b0%25ec%2588%25a0%25ec%259d%25b4-%25ec%2595%2584%25eb%258b%2588%25eb%258b%25a4-%25ec%2595%25a0%25eb%258d%25a4-%25eb%25b8%258c","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-05-11T23:30:28.000Z","updated_at":null,"language":"en","article_type":"interview","originality":"self_produced"},"content":{"headline":"[AI Insight④] AI Failure Isn't Due to Technology… Adam Brotman Points Out 'Leadership Gap'","summary":"Adam Brotman, who led Starbucks' digital transformation, diagnosed that corporate AI adoption failures are not due to lack of technology but rather the leadership proficiency gap and the inertia of treating AI as an IT project. He emphasized that strategic approaches at the organizational level are necessary as AI enters a transformation phase that rewrites personalization, KPIs, and revenue structures.","topics":["ai","digital transformation","business strategy","leadership","marketing"],"geography":["KR","US"],"entities":[{"name":"Adam Brotman","canonical_id":"person:us:adam-brotman","type":"person","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Andy Sack","canonical_id":"person:us:andy-sack","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Starbucks","canonical_id":"corp:us:starbucks","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Khan Academy","canonical_id":"org:us:khan-academy","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Sal Khan","canonical_id":"person:us:sal-khan","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Wharton School","canonical_id":"org:us:wharton-school","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Ethan Mollick","canonical_id":"person:us:ethan-mollick","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Bill Gates","canonical_id":"person:us:bill-gates","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"GPT-4","canonical_id":"product:us:gpt-4","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"ChatGPT","canonical_id":"product:us:chatgpt","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"80% of leaders either don't use ChatGPT regularly or only use the free GPT-3.5 version","as_of":"2026","as_of_explicit":false,"as_of_raw":"among the leaders we met","source_type":"unnamed_source","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"Sal Khan created a working prototype within 2 weeks","as_of":"2026","as_of_explicit":false,"as_of_raw":"within 2 weeks","source_type":"company_plan","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"A discipline of setting 90-day limits is necessary","as_of":"2026","as_of_explicit":false,"as_of_raw":"90 days","source_type":"company_plan","comparison":null,"type":"opinion","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}