{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"우리가 만난 리더의","statement":"리더의 80%는 챗GPT를 일상적으로 쓰지 않거나 GPT-3.5 무료 버전만 쓰고 있었다","comparison":null,"expiry_hint":null,"source_type":"unnamed_source","as_of_explicit":false},{"id":"c2","type":"fact","as_of":"2026","figures":null,"insight":null,"as_of_raw":"2주 안에","statement":"살 칸은 2주 안에 작동하는 프로토타입을 만들었다","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":false},{"id":"c3","type":"opinion","as_of":"2026","figures":null,"insight":null,"as_of_raw":"90일","statement":"90일 제한을 두는 규율이 필요하다","comparison":null,"expiry_hint":null,"source_type":"company_plan","as_of_explicit":false}],"topics":["AI","디지털전환","경영전략","리더십","마케팅"],"summary":"스타벅스 디지털 전환을 이끈 애덤 브로트먼은 기업 AI 도입 실패 원인이 기술 부족이 아니라 리더십의 숙련도 격차와 AI를 IT 프로젝트로 다루는 관성이라고 진단했다. AI가 개인화·KPI·매출 구조를 다시 쓰는 전환 단계에 들어선 만큼, 조직 차원의 전략적 접근이 필요하다고 강조했다.","entities":[{"name":"애덤 브로트먼","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:us:adam-brotman","role_in_article":"primary_subject"},{"name":"앤디 색","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:us:andy-sack","role_in_article":"mentioned"},{"name":"스타벅스","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:us:starbucks","role_in_article":"mentioned"},{"name":"칸아카데미","type":"organization","metadata":{"parent":null,"ticker":null},"canonical_id":"org:us:khan-academy","role_in_article":"mentioned"},{"name":"살 칸","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:us:sal-khan","role_in_article":"mentioned"},{"name":"와튼스쿨","type":"organization","metadata":{"parent":null,"ticker":null},"canonical_id":"org:us:wharton-school","role_in_article":"mentioned"},{"name":"이선 몰릭","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:us:ethan-mollick","role_in_article":"mentioned"},{"name":"빌 게이츠","type":"person","metadata":{"parent":null,"ticker":null},"canonical_id":"person:us:bill-gates","role_in_article":"mentioned"},{"name":"GPT-4","type":"product","metadata":{"parent":null,"ticker":null},"canonical_id":"product:us:gpt-4","role_in_article":"mentioned"},{"name":"ChatGPT","type":"product","metadata":{"parent":null,"ticker":null},"canonical_id":"product:us:chatgpt","role_in_article":"mentioned"}],"headline":"[AI 인사이트④] AI 실패 원인은 기술이 아니다… 애덤 브로트먼이 짚은 '리더십 격차'","geography":["KR","US"],"ai_emotional_context":{"arousal":0,"valence":0,"primary_emotions":[],"emotional_triggers":[],"secondary_emotions":[]}},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"황정호 기자","language":"ko","publisher":{"name":"테크42","type":"online","domain":"tech42.co.kr"},"article_id":"tech42_20260511_ai-leadership-gap-brotman","updated_at":null,"originality":"self_produced","article_type":"interview","published_at":"2026-05-11T23:30:28.000Z","canonical_url":"https://www.tech42.co.kr/ai-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%e2%91%a3-ai-%ec%8b%a4%ed%8c%a8-%ec%9b%90%ec%9d%b8%ec%9d%80-%ea%b8%b0%ec%88%a0%ec%9d%b4-%ec%95%84%eb%8b%88%eb%8b%a4-%ec%95%a0%eb%8d%a4-%eb%b8%8c/?utm_source=rss&utm_medium=rss&utm_campaign=ai-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8%25e2%2591%25a3-ai-%25ec%258b%25a4%25ed%258c%25a8-%25ec%259b%2590%25ec%259d%25b8%25ec%259d%2580-%25ea%25b8%25b0%25ec%2588%25a0%25ec%259d%25b4-%25ec%2595%2584%25eb%258b%2588%25eb%258b%25a4-%25ec%2595%25a0%25eb%258d%25a4-%25eb%25b8%258c"},"temporal":{"freshness":"recent","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}