{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260511_ai-leadership-gap-brotman","canonical_url":"https://www.tech42.co.kr/ai-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%e2%91%a3-ai-%ec%8b%a4%ed%8c%a8-%ec%9b%90%ec%9d%b8%ec%9d%80-%ea%b8%b0%ec%88%a0%ec%9d%b4-%ec%95%84%eb%8b%88%eb%8b%a4-%ec%95%a0%eb%8d%a4-%eb%b8%8c/?utm_source=rss&utm_medium=rss&utm_campaign=ai-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8%25e2%2591%25a3-ai-%25ec%258b%25a4%25ed%258c%25a8-%25ec%259b%2590%25ec%259d%25b8%25ec%259d%2580-%25ea%25b8%25b0%25ec%2588%25a0%25ec%259d%25b4-%25ec%2595%2584%25eb%258b%2588%25eb%258b%25a4-%25ec%2595%25a0%25eb%258d%25a4-%25eb%25b8%258c","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-05-11T23:30:28.000Z","updated_at":null,"language":"ko","article_type":"interview","originality":"self_produced"},"content":{"headline":"[AI 인사이트④] AI 실패 원인은 기술이 아니다… 애덤 브로트먼이 짚은 '리더십 격차'","summary":"스타벅스 디지털 전환을 이끈 애덤 브로트먼은 기업 AI 도입 실패 원인이 기술 부족이 아니라 리더십의 숙련도 격차와 AI를 IT 프로젝트로 다루는 관성이라고 진단했다. AI가 개인화·KPI·매출 구조를 다시 쓰는 전환 단계에 들어선 만큼, 조직 차원의 전략적 접근이 필요하다고 강조했다.","topics":["AI","디지털전환","경영전략","리더십","마케팅"],"geography":["KR","US"],"entities":[{"name":"애덤 브로트먼","canonical_id":"person:us:adam-brotman","type":"person","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"앤디 색","canonical_id":"person:us:andy-sack","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"스타벅스","canonical_id":"corp:us:starbucks","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"칸아카데미","canonical_id":"org:us:khan-academy","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"살 칸","canonical_id":"person:us:sal-khan","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"와튼스쿨","canonical_id":"org:us:wharton-school","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"이선 몰릭","canonical_id":"person:us:ethan-mollick","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"빌 게이츠","canonical_id":"person:us:bill-gates","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"GPT-4","canonical_id":"product:us:gpt-4","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"ChatGPT","canonical_id":"product:us:chatgpt","type":"product","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"리더의 80%는 챗GPT를 일상적으로 쓰지 않거나 GPT-3.5 무료 버전만 쓰고 있었다","as_of":"2026","as_of_explicit":false,"as_of_raw":"우리가 만난 리더의","source_type":"unnamed_source","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"살 칸은 2주 안에 작동하는 프로토타입을 만들었다","as_of":"2026","as_of_explicit":false,"as_of_raw":"2주 안에","source_type":"company_plan","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"90일 제한을 두는 규율이 필요하다","as_of":"2026","as_of_explicit":false,"as_of_raw":"90일","source_type":"company_plan","comparison":null,"type":"opinion","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}