{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260515_thesmc-ai-creator-lens","canonical_url":"https://www.tech42.co.kr/%eb%8d%94%ec%97%90%ec%8a%a4%ec%97%a0%ec%94%a8-ai%eb%a1%9c-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%84%b0-%ec%a0%81%ed%95%a9%eb%8f%84-%eb%b6%84%ec%84%9d%ed%95%9c%eb%8b%a4lens/?utm_source=rss&utm_medium=rss&utm_campaign=%25eb%258d%2594%25ec%2597%2590%25ec%258a%25a4%25ec%2597%25a0%25ec%2594%25a8-ai%25eb%25a1%259c-%25ed%2581%25ac%25eb%25a6%25ac%25ec%2597%2590%25ec%259d%25b4%25ed%2584%25b0-%25ec%25a0%2581%25ed%2595%25a9%25eb%258f%2584-%25eb%25b6%2584%25ec%2584%259d%25ed%2595%259c%25eb%258b%25a4lens","ai_url":null,"publisher":{"name":"테크42","domain":"tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-05-15T00:32:10.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"The SMC Uses AI to Analyze Creator Compatibility… Unveils 'Lens'","summary":"The SMC has unveiled 'Lens by The SMC', an AI-based creator matching solution. Its key feature is analyzing content context beyond surface metrics like follower count or view count to find creators suitable for campaign objectives.","topics":["ai","marketing","creator","digital marketing"],"geography":["KR"],"entities":[{"name":"The SMC","canonical_id":"corp:kr:thesmc","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Kim Yong-tae","canonical_id":"person:kr:kim-yongtae","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Palantir","canonical_id":"corp:us:palantir","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"Optimized matching for approximately 300 creators using over 3,000 pieces of creator data annually","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"annually","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c2","statement":"Recorded 140 million views in global brand campaigns","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"May 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c3","statement":"Conversion efficiency improved to approximately 10 times the previous level","as_of":"2026-05","as_of_explicit":false,"as_of_raw":"compared to previous","source_type":"company_disclosure","comparison":"previous_performance","type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c4","statement":"Has led the digital marketing market for 17 years","as_of":"2026","as_of_explicit":false,"as_of_raw":"for 17 years","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}