{"@type":"StructuredNewsArticle","access":{"license":"neupai_standard","structured_data":"free","full_text_access":null,"full_text_available":false,"attribution_required":true},"content":{"claims":[{"id":"c1","type":"fact","as_of":"2026-03","figures":{"unit":"명","value":680,"converted":null,"approximate":true},"as_of_raw":"March 2026","statement":"Approximately 680 consumers from 8 countries participated in the survey","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c2","type":"estimate","as_of":"2026","figures":{"unit":"%","value":56,"converted":null,"approximate":false},"as_of_raw":"this year","statement":"This year, 56% of global consumers are expected to use AI to decide on final purchase 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average was 58%","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c6","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":8,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"Responses indicating distrust in agentic AI-based purchasing proxy services were only 8% in Korea","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c7","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":56,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"56% answered that they feel comfortable with AI-based personalized shopping experiences","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c8","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":65,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"Korea's ChatGPT preference rate was 65%, and Gemini was 50%","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c9","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":53,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"Responses indicating use of search engines as the starting point for online shopping were 53% in Korea, exceeding the global average of 40%","comparison":"global_average_40%","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c10","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":40,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"Even when already knowing what product to purchase, the rate of re-checking with search engines was 40% in Korea, higher than the global average of 31%","comparison":"global_average_31%","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c11","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":73,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"73% of Korean consumers answered that they compare prices across multiple websites, which was higher than the global average of 63%","comparison":"global_average_63%","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c12","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":64,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"The rate of checking online reviews or ratings on mobile phones while shopping at offline stores was 64% in Korea and 49% globally","comparison":"global_average_49%","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c13","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":55,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"In-store price comparison was also recorded at 55% in Korea and 46% globally","comparison":"global_average_46%","expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c14","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":38,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"38% of Korean consumers answered that they see products at offline stores and then purchase online","comparison":null,"expiry_hint":null,"source_type":"company_disclosure","as_of_explicit":false},{"id":"c15","type":"fact","as_of":"2026-03","figures":{"unit":"%","value":28,"converted":null,"approximate":false},"as_of_raw":"March 2026","statement":"28% responded that they check 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Korean consumers showed a more active tendency than the global average in using search engines and checking reviews.","entities":[{"name":"Criteo","type":"company","metadata":{"parent":null,"ticker":null},"canonical_id":"corp:fr:criteo","role_in_article":"primary_subject"},{"name":"Kim Do-yoon","type":"person","metadata":{"parent":null},"canonical_id":"person:kr:kim-doyoon","role_in_article":"quoted"},{"name":"ChatGPT","type":"product","metadata":{"parent":"corp:us:openai"},"canonical_id":"product:us:chatgpt","role_in_article":"mentioned"},{"name":"Google Gemini","type":"product","metadata":{"parent":"corp:us:google"},"canonical_id":"product:us:google-gemini","role_in_article":"mentioned"}],"headline":"AI Shopping Shows Signs of Expansion... Korean Consumers Strong in Review and Search-Based Usage","geography":["KR"]},"@context":"https://neupai.io/schema/v0.2","identity":{"ai_url":null,"author":"황정호 기자","language":"en","publisher":{"name":"테크42","type":"online","domain":"www.tech42.co.kr"},"article_id":"tech42_20260326_ai-shopping-consumer-survey","updated_at":null,"originality":"self_produced","article_type":"straight_news","published_at":"2026-03-26T00:59:21.000Z","canonical_url":"https://www.tech42.co.kr/ai-%ec%87%bc%ed%95%91-%ed%99%95%ec%82%b0-%ec%a1%b0%ec%a7%90%ed%95%9c%ea%b5%ad-%ec%86%8c%eb%b9%84%ec%9e%90-%eb%a6%ac%eb%b7%b0%c2%b7%ea%b2%80%ec%83%89-%ea%b8%b0%eb%b0%98-%ed%99%9c%ec%9a%a9/"},"temporal":{"freshness":"archival","next_update_expected":null},"provenance":{"source_chain":["primary_reporting"],"related_articles":[],"original_source_url":null}}