{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260326_ai-shopping-consumer-survey","canonical_url":"https://www.tech42.co.kr/ai-%ec%87%bc%ed%95%91-%ed%99%95%ec%82%b0-%ec%a1%b0%ec%a7%90%ed%95%9c%ea%b5%ad-%ec%86%8c%eb%b9%84%ec%9e%90-%eb%a6%ac%eb%b7%b0%c2%b7%ea%b2%80%ec%83%89-%ea%b8%b0%eb%b0%98-%ed%99%9c%ec%9a%a9/","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-03-26T00:59:21.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"AI Shopping Shows Signs of Expansion... Korean Consumers Strong in Review and Search-Based Usage","summary":"According to a global consumer trends report released by Criteo, 69% of Korean consumers responded that they expect AI agents to improve shopping efficiency. Korean consumers showed a more active tendency than the global average in using search engines and checking reviews.","topics":["ai","e-commerce","consumer survey","digital marketing"],"geography":["KR"],"entities":[{"name":"Criteo","canonical_id":"corp:fr:criteo","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Kim Do-yoon","canonical_id":"person:kr:kim-doyoon","type":"person","role_in_article":"quoted","metadata":{"parent":null}},{"name":"ChatGPT","canonical_id":"product:us:chatgpt","type":"product","role_in_article":"mentioned","metadata":{"parent":"corp:us:openai"}},{"name":"Google Gemini","canonical_id":"product:us:google-gemini","type":"product","role_in_article":"mentioned","metadata":{"parent":"corp:us:google"}}],"claims":[{"id":"c1","statement":"Approximately 680 consumers from 8 countries participated in the survey","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 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shopping","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":"global_average_58%","type":"fact","figures":{"value":69,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c5","statement":"The global average was 58%","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":58,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c6","statement":"Responses indicating distrust in agentic AI-based purchasing proxy services were only 8% in Korea","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":8,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c7","statement":"56% answered that they feel comfortable with AI-based personalized shopping experiences","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":56,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c8","statement":"Korea's ChatGPT preference rate was 65%, and Gemini was 50%","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":65,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c9","statement":"Responses indicating use of search engines as the starting point for online shopping were 53% in Korea, exceeding the global average of 40%","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":"global_average_40%","type":"fact","figures":{"value":53,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c10","statement":"Even when already knowing what product to purchase, the rate of re-checking with search engines was 40% in Korea, higher than the global average of 31%","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":"global_average_31%","type":"fact","figures":{"value":40,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c11","statement":"73% of Korean consumers answered that they compare prices across multiple websites, which was higher than the global average of 63%","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 2026","source_type":"company_disclosure","comparison":"global_average_63%","type":"fact","figures":{"value":73,"unit":"%","approximate":false,"converted":null},"expiry_hint":null},{"id":"c12","statement":"The rate of checking online reviews or ratings on mobile phones while shopping at offline stores was 64% in Korea and 49% globally","as_of":"2026-03","as_of_explicit":false,"as_of_raw":"March 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