{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260908_apple-foldable-phone-war","canonical_url":"https://www.tech42.co.kr/%ec%95%a0%ed%94%8c%ea%b9%8c%ec%a7%80-%eb%9b%b0%ec%96%b4%eb%93%a0-%ed%8f%b4%eb%8d%94%eb%b8%94%ed%8f%b0-%ec%a0%84%ec%9f%81%eb%8c%80%ed%99%94%eb%a9%b4%ec%9d%80-%ec%a2%8b%ec%a7%80%eb%a7%8c/?utm_source=rss&utm_medium=rss&utm_campaign=%25ec%2595%25a0%25ed%2594%258c%25ea%25b9%258c%25ec%25a7%2580-%25eb%259b%25b0%25ec%2596%25b4%25eb%2593%25a0-%25ed%258f%25b4%25eb%258d%2594%25eb%25b8%2594%25ed%258f%25b0-%25ec%25a0%2584%25ec%259f%2581%25eb%258c%2580%25ed%2599%2594%25eb%25a9%25b4%25ec%259d%2580-%25ec%25a2%258b%25ec%25a7%2580%25eb%25a7%258c","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"정재엽 기자","published_at":"2026-09-08T23:22:13.000Z","updated_at":null,"language":"en","article_type":"straight_news","originality":"self_produced"},"content":{"headline":"Even Apple joins the foldable phone war…\"Large screens are great, but price and durability remain challenges\"","summary":"With Apple's entry into the foldable phone market, cumulative global foldable phone shipments are expected to surpass 100 million units by the end of this year. Apple is projected to rank second with a 25% market share, while Samsung Electronics is expected to maintain its top position with 38%.","topics":["smartphones","foldable phones","market outlook","IT"],"geography":["KR","US","CN","GLOBAL"],"entities":[{"name":"Apple","canonical_id":"corp:us:apple","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"AAPL","parent":null}},{"name":"Samsung Electronics","canonical_id":"corp:kr:samsung-electronics","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"005930.KS","parent":null}},{"name":"Huawei","canonical_id":"corp:cn:huawei","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Xiaomi","canonical_id":"corp:cn:xiaomi","type":"company","role_in_article":"mentioned","metadata":{"ticker":"1810.HK","parent":null}},{"name":"Counterpoint 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iPhone Ultra's price in Korean won is estimated at approximately ₩2.68 million to ₩3.22 million","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"media_report","comparison":null,"type":"estimate","figures":{"value":2680000,"unit":"KRW","approximate":true,"converted":null},"expiry_hint":"2026-09","insight":null},{"id":"c6","statement":"Apple is expected to secure a 25% market share immediately upon entering the market, instantly rising to second place","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":25,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2026-12","insight":{"analyst_name":"리즈 리","analyst_affiliation":"카운터포인트리서치","confidence":"medium","forecast_horizon":"2026","sentiment":"bullish","reasoning":"It is projected that Apple will capture 25% of the global foldable market within a short sales period, immediately rising to second place"}},{"id":"c7","statement":"Samsung Electronics ranks first with a 38% market share","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":38,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2026-12","insight":null},{"id":"c8","statement":"Huawei falls to third place with a 22% share","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":22,"unit":"%","approximate":false,"converted":null},"expiry_hint":"2026-12","insight":null},{"id":"c9","statement":"Counterpoint Research estimated Apple's foldable iPhone shipments this year at up to 6 million units, based on its August forecast update","as_of":"2026","as_of_explicit":false,"as_of_raw":"this year","source_type":"industry_estimate","comparison":null,"type":"estimate","figures":{"value":6000000,"unit":"units","approximate":false,"converted":null},"expiry_hint":"2026-12","insight":null},{"id":"c10","statement":"Xiaomi also released a new foldable model priced at 10,999 yuan (about ₩2.21 million) for the 12GB/256GB configuration","as_of":"2026-09","as_of_explicit":false,"as_of_raw":"September 2026","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":1999,"unit":"CNY","approximate":false,"converted":{"value":2210000,"unit":"KRW"}},"expiry_hint":null,"insight":null},{"id":"c11","statement":"Samsung Electronics launched the 'Galaxy Z Fold8' with a wide form factor last July","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"last July","source_type":"company_disclosure","comparison":null,"type":"fact","figures":null,"expiry_hint":null,"insight":null},{"id":"c12","statement":"Domestic pre-sales of the Galaxy Z Fold8 reached 1.44 million units, setting a new record among Galaxy smartphones","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"last July","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":1440000,"unit":"units","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c13","statement":"The price of the 256GB 'Galaxy Z Fold8 Ultra' model, officially released on August 7, is ₩2,577,300","as_of":"2026-08","as_of_explicit":true,"as_of_raw":"August 7","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":2577300,"unit":"KRW","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c14","statement":"This is only about ₩40,000 higher than its predecessor, the 'Galaxy Z Fold7' (₩2,537,700)","as_of":"2026-08","as_of_explicit":false,"as_of_raw":"August 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